Sales Development Representative (AI & Automation) - Bogotá (Hybrid)
Clara is the leading platform in Latin America for companies to execute and manage every payment operation. More than 50,000 leading and fast-growing businesses run on our corporate cards, bill pay, financing and B2B payments, and in 2025 the Financial Times named Clara the region’s fastest-growing company. We’re passionate about helping every company we work with become more effective—and, through that, raising the region’s competitiveness. We’re ~400 people, backed by Notable Capital, Coatue, Kaszek, monashees, DST Global, ICONIQ, General Catalyst and Goldman Sachs, among others.
What you'll do
We're looking for a Sales Development Representative with a builder mindset to help pioneer Clara’s next generation of outbound sales. This isn’t a traditional SDR role. You'll combine commercial instinct, experimentation, AI, and automation to find better ways to identify, engage, and convert high-value prospects across Mexico & Colombia.
You'll own your pipeline while also helping us build the systems behind it: testing new tools, automating repetitive work, improving prospect data, and using AI to make outbound smarter and more personalized.
In this role, you will:
- Own outbound prospecting to CFOs, Controllers, and senior finance leaders at mid-market and enterprise companies across Latin America.
- Design and execute multi-channel outbound campaigns across email, LinkedIn, WhatsApp, and other relevant channels.
- Use AI and automation to improve prospect research, account prioritization, personalization, and follow-up at scale.
- Build and experiment with automated workflows that connect prospecting data, enrichment tools, CRM, and outreach platforms.
- Identify repetitive or inefficient parts of the sales process and build simple solutions to automate or improve them.
- Explore new AI tools, data sources, and workflows, quickly turning ideas into small experiments or MVPs and measuring their impact.
- Work with multiple data sources and enrichment tools to create high-quality prospect lists and buying signals.
- Continuously test messaging, targeting, sequences, channels, and automation to improve conversion throughout the funnel.
- Manage and optimize Clara’s sales stack, including HubSpot and Amplemarket, enrichment platforms, and emerging AI tools.
- Partner closely with AEs, Sales Leadership, RevOps, and other teams to identify opportunities to make our outbound engine more scalable and effective.
- Document successful experiments and turn them into repeatable playbooks and workflows for the broader sales organization.
Who you are
Must haves
- 2–4 years of experience in Outbound Sales, SDR/BDR, Growth, RevOps, or sales automation at a high-growth B2B company.
- Strong track record of generating pipeline through outbound prospecting and engaging senior decision-makers.
- Hands-on experience with modern sales tools such as Amplemarket, Apollo, Outreach, Salesloft, HubSpot, or LinkedIn Sales Navigator.
- Experience using AI tools and automation as part of your day-to-day workflow—not just occasionally, but to meaningfully improve how you work.
- A builder mindset: you're comfortable connecting tools, creating workflows, experimenting with new platforms, and figuring things out independently.
- Strong analytical mindset and comfort using data to understand what is working, identify bottlenecks, and prioritize experiments.
- Excellent written communication—clear, human, persuasive, and tailored to senior audiences.
- High ownership, curiosity, and bias for action. You're comfortable testing something quickly, measuring the result, and iterating.
Nice to haves
- Experience building automations with tools such as n8n, Make, Zapier, or similar platforms.
- Experience working with APIs, webhooks, data enrichment, scraping, or automated data workflows.
- Experience using generative AI or LLMs to automate research, lead qualification, personalization, or outbound workflows.
- Basic comfort with SQL, scripting, or low-code/no-code tools. You don't need to be an engineer, but being able to prototype your own solutions is a strong plus.