Certified Group is committed to partnering with customers to deliver innovative scientific solutions and expertise – So The World Can Trust In What It Consumes™. Our network of 30+ North American and European laboratories serves the food & beverage, dietary supplements, cosmetics, OTC, tobacco/nicotine, cannabis, and hemp industries.

Our Brands

Certified Group is comprised of a set of specialized brands that collectively deliver laboratory testing, regulatory consulting, and certification & audit services across highly regulated industries:

Certified Laboratories – Provides comprehensive analytical and microbiological testing, primarily supporting food, beverage, cosmetics, OTC, and dietary supplement industries.
Food Safety Net Services (FSNS) – A leading network of ISO-accredited laboratories across North America, focused on food safety testing, operational support, and technical services for the food industry.
Labstat – A global leader in contract research and testing for nicotine, tobacco, cannabis, hemp, and next-generation products, with deep expertise in analytical chemistry and toxicology.
EAS Consulting Group – A regulatory consulting firm offering expert guidance, training, and auditing support across FDA, USDA, and other regulated sectors, powered by a large network of independent advisors.
FSNS Certification & Audit – Provides accredited third-party auditing and certification services, including food safety, animal welfare, and GMP programs.

POSITION DESCRIPTION

The Vice President of Sales will lead and develop a Sales team for the North American market. The role will be expected to exceed sales, margin, and budgetary objectives to ensure ultimate growth and profitability for the business unit and company. This position will lead the team in building relationships with major clients, managing and reporting sales reports, designing new innovative and more effective sales strategies, and promoting the organization’s services. This role will work in collaboration with the division president, marketing, operations, innovation, and quality to continually improve the effectiveness of the sales organization and enhance productivity, efficiency, and customer satisfaction. Work as part of the leadership team to provide strategic input for the organization.

ESSENTIAL FUNCTIONS

Lead team to consistently meet established sales quotas, revenue goals, and profitability.
Determine and monitor key performance indicators (KPIs) such as revenue vs. plan, contact rate, quote closure rate, service agreement acquisitions, new account acquisitions, and gross profit percentage.
Develop Sales strategies in collaboration with the division president by determining customer needs and goals for company services using available CL and external resources.
Support existing business and pursue new placement opportunities with the goal of creating projected growth through direct and indirect selling activities.
Participate in networking opportunities with prospective clients to persuade them to bring business to Certified Laboratories.
Formulate new and innovative ways to market company products and services.
Represent Certified Laboratories at tradeshows and sales conferences.
Collaborate with the division president and marketing team in the design of marketing and promotional materials in both print and online.
Proactively conduct independent research into target consumer base.
Develop and implement action plans for specific quarterly and sales goals for the team.
Create and execute the sales department go-to-market and operational strategies to achieve business objectives.
Lead in-house training to help improve the effectiveness and productivity of the sales team.
Develop and implement employee performance metrics for the sales team.
Participate in corporate succession planning activities, write and deliver employee reviews.
Participate and provide updates regarding clients and sales at all management/company meetings.
Maintain up-to-date understanding of industry trends, government regulations, and technical developments that effect target markets.