About Us

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.

Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.

Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.

About the Role

Bybit is looking for a Head of Social Media who is equal parts creative visionary and operational leader. This is not a "post and pray" role — you will own the global social strategy for one of the world's top crypto exchanges, lead a distributed team across regions, and be the connective tissue between brand, product, community, and culture.

You will inherit a team that is growing fast, working with external agencies, and navigating the complexity of a global rebrand (Brand 6.0). You'll need to bring structure without killing creativity, and bring creativity without losing accountability.

What You'll Own

Strategy & Narrative

Define and execute Bybit's global social media strategy across X (Twitter), Instagram, TikTok, LinkedIn, YouTube, and emerging platforms

Translate complex crypto and fintech concepts into compelling, platform-native content that resonates with traders, retail users, and the broader Web3 community

Build and maintain Bybit's social voice — bold, credible, and culturally relevant — in alignment with Brand 6.0 guidelines

Develop channel/product-specific strategies that balance global consistency with regional relevance

Team Leadership & Operations

Lead, mentor, and grow a global social media team (currently ~4–6 members) plus manage relationships with production and influencer agencies and other departments

Establish clear workflows, content brief processes, and approval protocols to eliminate last-minute requests and ensure quality at scale

Build and own the content calendar, ensuring alignment with campaigns, product launches, market moments, and executive communications

Implement SOPs for content creation, agency briefing, influencer collaboration, and crisis response

Campaign & Content Execution

Partner with the Creative team on campaign assets, ensuring briefs are detailed, timely, and actionable

Oversee influencer strategy — from shortlisting and legal clearance to performance tracking

Manage the production agency relationship for high-quality video content the internal team cannot produce at speed

Data, OKRs & Reporting

Own social media OKRs: follower growth, organic engagement, share of voice, sentiment, and new user acquisition via social

Use Sprinklr and native platform analytics to run weekly performance reviews and quarterly post-mortems

Present social performance to leadership in biweekly reviews; flag risks and opportunities proactively

Leverage AI tools for trend harvesting, content optimization, and competitive analysis

Cross-Functional Collaboration

Work closely with BU marketing teams (WBU, GBU, PBU) to support product-specific social moments without duplicating effort

Align with the Strategy Office on global go-to-market strategy and upper-funnel performance

Coordinate with Legal and Compliance on influencer clearances, regulatory messaging, and market-specific restrictions