Our offices in Boca Raton, FL and Nashville, TN are where we come together for collaboration, education, and celebrations, and we’re looking for teammates who can join us in person for those meaningful moments.

Reports to: Vice President, Media

Years Experience: 5+ Years

Department: Media

The Position

BPD is looking for an experienced Senior Media Buyer in the Kansas City market. As a strategic growth partner to leading health brands, we build media into every part of the work. Our media team works alongside strategic planners and creatives to create campaigns that seamlessly combine channels, formats, and engagements. Client success is our ultimate metric, and what drives our mindset, skillset, and company culture.

The Responsibilities

Includes, but not limited to the following:

Media Strategy & Planning

Assist in media strategy development and overall direction
Strategic thinking in providing rationales & POVs and making sound recommendations
Deep understanding of local markets and identification of market-specific opportunities
Awareness of evolving consumer media behaviors and platform trends
Analyze and provide research data, media/marketing insights, and strategic campaign analysis
Train media coordinators and provide opportunities for continued growth/advancement.

Cross-Channel Media Expertise (Traditional, Digital & Social)

Work collaboratively with internal team members to develop and manage media buys across TV/Cable, Radio, Print, Outdoor, Digital, and Social
High-level understanding of digital and social media ecosystems
Evaluate integration of traditional media with digital and social channels
Collaborate with digital and social teams on targeting, messaging, and measurement framework
Working knowledge of digital and social metrics (e.g., reach, frequency, engagement, CTR, conversion, attribution models) and how they compare to traditional KPIs
Comfort reviewing digital and social plans and translating performance into broader media recommendations

Campaign Execution & Optimization

Lead media projects with limited day-to-day supervision
Manage the day-to-day implementation, optimization, and performance of campaign activities including authorizations, budgets, and the reconciliation process
Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary
Prepare insertion orders and place advertising with media vendors

Client & Partner Management / Quality Assurance

Work collaboratively with internal team members
Ability to be client-facing
Build and maintain strong working relationships with clients, vendors, publishers and the client’s creative resources
Provide strategic guidance and clear communication to clients
Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded
Apply AI tools strategically to deliver exceptional work for BPD and our clients, while upholding high standards for accuracy and confidentiality.

The Essentials

5+ years media-related/agency experience.
Based in the Kansas City area.
Strong written and verbal communication skills.
AI fluency.
Experience buying through Strata.
Experience building great relationships with clients, vendors, and reps.
Strong negotiation skills and successful track record in the media buying space.
Strength in establishing trust and credibility with clients and vendors.
Ability to deliver client-facing presentations.
Ability to travel as needed.

The Vision

BPD Health is the strategic growth partner trusted by the most ambitious brands in health. Purpose-built for health brands, health systems, pharmaceutical companies and healthcare innovators, we help organizations grow by connecting market position, team engagement, physician referrals, patient demand, payer relations and community impact into one coordinated growth system. As part of MJH Life Sciences, we give clients direct access to the largest physician engagement network in the U.S.

Unified BPD unites our diverse backgrounds and perspectives into a stronger collective—one that fosters a more inclusive, impactful future for our people, our clients, and healthcare as a whole. Guided by ongoing reflection and learning, we respect every race, ethnicity, gender expression, sexual identity, ability, and life experience.