At Bloomerang, we believe change happens on purpose. We champion the power and potential of nonprofits, igniting next-level impact with the team and technology built for purpose. Our powerful giving platform and stellar support enable tens of thousands of nonprofits to raise more, recruit more, and retain more, fueling maximum impact and raising the bar on what’s possible for the nonprofit sector. That's why, even as the nonprofit sector sees declines in giving, Bloomerang customers raise more year over year.

We're also in the business of creating thriving employees. Join a mission-driven culture built on our core values of Simplify, Care and Act. We know our people are the key to our success, and we're proud to be home to some of the most innovative and skilled individuals in the workforce today. Come feel invigorated and unstoppable with us!

The Role

The VP of Revenue Marketing reports to the Chief Marketing Officer and is accountable for how Bloomerang generates new business demand and revenue. Buyer journeys, integrated campaigns, account-based sales and marketing plays, search and AI visibility, paid search, the website, and conversion optimization are your pillars for growth.

Success in the role is driving month-over-month and year-over-year new account acquisition, pipeline, and bookings growth in partnership with Business Development, Sales, and Marketing leadership. You are responsible for the complete demand and conversion engine that takes nonprofits on their journey with Bloomerang.

You lead through the leaders on your team, you influence how the wider Marketing Team works, and you are a visible, trusted leader with your peers across the business.

Key Outcomes

Success in this role is not a set of responsibilities and checking boxes. These are strategic outcomes tied to nonprofit success and ultimately, Bloomerang’s success.

Our volume keeps growing, and it comes from more places than it has before. Paid search, organic and direct have served us well and they keep compounding. You get us (and the team) ahead of where volume will be next. By partnering with demand leaders, you enable our innovation in visibility via a multi-year view of where our volume comes from, and a funded plan to build it.

We win in market segments we have not pursued yet, while the core engine continues to expand. You identify, size, and build the go-to-market account-based marketing and sales playbooks for those segments with your team and GTM leadership. Your integrated campaigns team keeps Marketing in lockstep with the Sales and Business Development motions; activating and opting-in target accounts while the engine that carries the number keeps pacing to beat the plan.

Buyers get an experience built for where they actually are. Much of our funnel is built to catch buyers who arrive ready. You and the team build the next buyer journey layer that meets everyone else via modern integrated campaigns, nurtures, and personalization at scale; using the best tooling available. The results are seen via conversion and velocity performance through the funnel, not just volume at the top.

Marketing, Business Development and Sales run one plan, and together we drive it. You help build, refine and hold the reverse waterfall with your GTM peers as genuine partners and collaborators. It is one goal, one set of numbers, co-signed, that survives even if it is not perfect. When something needs attention, GTM leaders come to you because you will dig in and solve it with them.

Every bet we make has evidence. You know the channels, sources and run-rates cold. You continually run experiments with your team (and cross-functionally) to prove a play at a small scale, then execute what works. And just as important, cut what does not perform. When we fund a program, you show the work so GTM and Executive Leadership can support the reasoning, not just the idea.

Growth investment goes where it compounds, and everyone can see why. You are responsible for the full programmatic, demand software and demand campaign budget. Smart investment allocation is the primary growth lever to scale the business. You and the team decide where it goes, including moving it between channels and sources (even sometimes teams), and you align leadership before any significant shift.