# Head of Brand at AvePoint

> United States · Director+ · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Aavepoint%3A8159405 (read 2026-11-05).

## Facts (observed)

- Company: [AvePoint](https://alderhq.app/companies/avepoint)
- Location text: New York, NY, USA; New York NY
- Where it can be done from (inferred): United States (evidence: "Location: New York, NY, USA; New York NY")
- Posted: 2026-08-27 (70 days ago)
- First seen by alder: 2026-11-02 · last verified: 2026-11-04
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://www.avepoint.com/careers/job-detail?gh_jid=8159405

## Pay and sponsorship

- Posted pay: not posted
- Market band for similar posted roles (New York, n 688): p25 $165k, median $205k, p75 $250k

## Description (the employer's text)

### Position overview

The Head of Brand is an executive leader accountable for defining, governing, and evolving AvePoint’s brand to drive differentiation, trust, and preference as the company scales toward $1B ARR. You will own brand positioning, narrative, and visual identity; serve as the final decision-maker for all brand expressions; build and lead a high-performing brand organization; own the brand budget and agency ecosystem; and advise the executive leadership team (ELT) on brand strategy, tradeoffs, and long-term equity. This is a role for a leader who can transform brand from a support function into a measurable engine of commercial growth.

Core Functions

- Brand Strategy & Identity Leadership: Own and set AvePoint’s enterprise brand positioning, story, and visual identity system.
- Brand Governance & Decision Rights: Serve as the final decision-maker and guardian for all major brand expressions, campaigns, and guidelines.
- Brand Campaign Strategy & Activation: Translate strategy into high-ambition brand platforms, moments, and experiential activations.
- Brand Reputation & Advocacy Programs: Drive awareness, sentiment, preference, and customer advocacy programs (e.g., third-party review leadership).
- Brand Measurement & Business Impact: Own brand health tracking and the progressive KPI framework, connecting brand to commercial outcomes.
- Organization & Budget Leadership: Build, scale, and lead the brand organization and manage the brand budget and agency ecosystem.
Key Responsibilities

Brand Strategy & Identity

- Set, define, and continually refine AvePoint’s brand positioning, narrative framework (messaging pillars, tagline, value propositions), and visual identity so it resonates with enterprise and mid-market audiences.
- Act as chief brand architect, ensuring the brand conveys AvePoint’s unique value (unified data security, resilience, and AI governance) in an authentic, differentiated way.
- Own brand architecture across the master brand, product suites, sub-brands (e.g., Elements, Torsion), and campaign brands.
Governance & Decision Rights

- Serve as the final decision-maker and guardian for all brand expressions, with authority to approve, veto, or revise major brand assets and campaigns — from global campaign themes to product naming.
- Own and enforce brand guidelines, partnering with design and content leads to guide corrections, and set brand guardrails, decision rights, and approval workflows that balance speed with consistency.
Campaign & Activation

- Lead flagship, high-ambition brand platforms (e.g., the “mission control for data protection” platform) and experiential activations at key industry events that create category conversation.
- Identify and own signature “brand moments” annually — major research studies, cultural partnerships, and sponsorships — to amplify the company’s profile.
Content & Creative Oversight

- Guide the creation of brand-level content — thought leadership, annual reports, vision videos — ensuring a consistent voice that engages CXO audiences while aligning to business goals.
- Partner closely with content marketing leads and creative directors to produce standout, differentiated brand storytelling.
Organization, Budget & Agencies

- Build, scale, and lead a high-performing brand organization (managers, strategists, and operations), inspiring and developing the team.
- Own the brand budget and direct the agency/partner ecosystem (creative, digital, media, sponsorships), including agency reviews and scope negotiations.
Reputation, Advocacy & Measurement

- Monitor and influence brand health metrics (awareness, sentiment, preference) and drive customer advocacy initiatives, including leadership in third-party reviews.
- Own the progressive KPI framework — evolving from awareness and share of voice (SOV) to preference, consideration, and commercial impact — and be accountable for brand’s contribution to preference, pipeline, and revenue.
- Advise and align the ELT and CRO/CMO on brand direction, tradeoffs, and long-term equity, communicating ROI credibly to the board and executive leadership.

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Aavepoint%3A8159405 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.