# Senior Director, Digital Marketing at AvePoint > United Kingdom · Director+ · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Aavepoint%3A8074526 (read 2026-11-05). ## Facts (observed) - Company: [AvePoint](https://alderhq.app/companies/avepoint) - Location text: London, United Kingdom; New York NY - Where it can be done from (inferred): United Kingdom (evidence: "Location: London, United Kingdom; New York NY") - Posted: 2026-07-20 (108 days ago) - First seen by alder: 2026-11-02 · last verified: 2026-11-04 - Reposted: 0 times · edited: 0 times - Apply on the employer's site: https://www.avepoint.com/careers/job-detail?gh_jid=8074526 - Skills listed (inferred): LLMs ## Pay and sponsorship - Posted pay: not posted - Market band for similar posted roles (London, n 35): p25 £89k, median £149k, p75 £188k ## Description (the employer's text) The Opportunity Digital marketing has been fundamentally restructured by AI — and we need a leader who doesn't just understand that shift, but is actively shaping it. This is not a role for someone catching up; it's for someone who's already operating in the new paradigm. As Senior Director of Digital Marketing, you will own AvePoint's end-to-end digital presence and performance — from how we're discovered by AI answer engines to how we convert pipeline on the website. You'll lead SEO/GEO, Answer Engine Optimization (AEO), paid media, and web conversion strategy, building a fully AI-powered digital org that stays ahead of the curve on every front. What You'll Own Answer Engine Optimization (AEO) & GEO - Define and lead AvePoint's strategy for AI-driven search visibility across ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, and emerging LLM platforms. - Build AEO accountability frameworks: benchmark tracking, citation monitoring, share-of-voice in AI-generated answers, and input/output OKRs across contributing teams. - Partner with Brand, Demand Gen, and AR teams on content and structural approaches that increase AvePoint's citation frequency in AI answer surfaces. - Stay 6–12 months ahead of platform changes — from structured data to semantic search to agent-based browsing — and translate emerging signals into actionable strategy. SEO Strategy & Organic Performance - Own organic search strategy across the full funnel — from brand and category terms to long-tail buying-stage content — with direct ownership of Ahrefs (Brand Radar) and GA4 reporting. - Lead technical SEO: site architecture, Core Web Vitals, crawlability, schema markup, and content velocity programs. - Build AI-assisted content workflows that accelerate topical authority without sacrificing quality signals or E-E-A-T. - Establish and track SEO/GEO channel benchmarks across impressions, clicks, and campaign members as part of the full marketing funnel measurement model. Paid Media & Performance Marketing - Oversee paid media investment across Google, LinkedIn, display, and programmatic — with direct accountability for MQL volume, cost per MQL (benchmark: $4K), and SAL conversion rates. - Deploy AI-native campaign management: automated bidding, creative testing at scale, predictive audience modeling, and intent signal integration from 6sense and Clearbit Reveal. - Partner with RevOps and Analytics to connect paid spend to pipeline attribution as the attribution model matures (Dreamdata evaluation in progress). - Manage paid media budgets with rigor — optimizing channel mix across regions (AMER, EMEA, ANZ) and product categories (AI Governance, Resilience). Website & Conversion Rate Optimization (CRO) - Own the AvePoint website as a revenue-generating asset: information architecture, UX, messaging alignment, and conversion performance across all campaign and product landing pages. - Lead CRO programs — A/B testing, personalization (in partnership with 6sense and Clearbit), and conversion path optimization — with GA4 and pipeline as the primary success metrics. - Collaborate with Product Marketing on solution and persona-based web journeys; with Brand on design system consistency; and with Demand Gen on campaign landing page performance. - Evaluate and integrate AI tools for dynamic content, intelligent chat, and web personalization to improve engagement and self-service pipeline creation. Building an AI-Powered Digital Org - Model and enforce AI proficiency standards across the Digital Marketing team — targeting L4 proficiency (The Neuron's 5-Level Framework) by year-end, with at least one L5 agent deployed. - Identify, pilot, and scale AI tools across every digital function: content generation, keyword research, ad creative testing, reporting automation, and audience intelligence. - Create a culture of continuous learning and experimentation — running fast, documenting what works, and distributing knowledge across the broader growth marketing org. - Serve as the internal subject matter expert on AI-driven digital marketing, educating the ELT and cross-functional stakeholders on implications and opportunities. --- Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Aavepoint%3A8074526 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.