Appodeal is a dynamic US-based product company with a truly global presence.

We have offices in Warsaw, Barcelona and Parkland (FL), along with remote team members located around the world.

Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

Why Appodeal?

At Appodeal, we’re more than just a company—we’re a team united by a common mission: Help people discover and grow their talents through products that enable successful mobile app businesses!

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here’s what we value, and what we hope you do too:

Seek the Truth and Say It with Care: We find the truth together, and nobody owns it, the CEO included. Stories, perspectives and beliefs can be personal. Facts can’t.
Leverage Data to Build Product: Our decisions start from data. We build systems rather than one-off tasks, use AI agents in our daily work and automate whatever is manual. When numbers don’t match, we fix them.
We Work Together to Serve Others: No closed doors between teams. We share what we learn and win as one company first.
Insist on Higher Standards: We don’t settle for “good enough”. We question it and push for better.
Passionate Curiosity Fuels Perseverance: We ask “why”, take on ambiguous problems and keep going when they get hard.
Lean Startup Mentality: Start Small, Iterate Quickly: Think big, ship an MVP first and learn fast. No big-bang releases.
Ownership and Accountability: We work in small squads so each team owns its result end to end and has the freedom to get there. Go deep in your craft and wide enough to own the whole outcome. Escalate blockers early, admit mistakes, fix the damage and learn.

About the role

Our gaming business builds and scales a portfolio of casual, ad-monetized evergreen games (cards, words, puzzles, board games) from Barcelona. We’re rebuilding it as an AI-native team: instead of departments and management layers, we work in small squads, and each squad runs like a small studio that owns 1–3 games end to end: product, UA and monetization together. The reporting, coordination and analysis that used to need middle managers are handled by shared data and LTV models, AI agents and automation.

The model follows "From Hierarchy to Intelligence" by Jack Dorsey (Block) and Roelof Botha (Sequoia Capital), and uses a few simple roles:

Builder (IC): everyone builds.
DRI (Directly Responsible Individual): owns one result end to end, has real authority over the squad’s effort and picks the team. It’s a role, not a rank.
Player-coach: sets the standard of a discipline for all squads and makes their expertise easy to reach. A coach is accountable for the standard and for being available, not for other people’s numbers or growth.
Advisor: brings outside expertise without owning a result.

There’s no UA department in this model: UA specialists sit inside the squads and work with their squad’s DRI. What we need is senior UA judgment available to every squad and one clear UA standard across the portfolio. Eleven of our games run active UA, and UA is the biggest lever on our profit and growth today.

We’ll fill this seat in one of two ways

In-house (Head of UA): builder and UA Coach. Full-time in Barcelona, 4 days a week in the office. You run UA hands-on for 1–3 games inside one squad and set the UA standard for all squads.
Advisor (UA Coach): not employment. You set and keep the UA standard and make UA expertise easy to reach for every squad. Scope and hours are agreed together.

Responsibilities

As UA Coach (both formats):

Set and keep the UA playbook every squad works to: channel mix, bidding and budget rules, ROAS discipline and when to kill a campaign.
Own the creative testing framework, measurement and incrementality, and how we test new networks and DSPs.
Make UA expertise easy to reach: regular office hours with squad DRIs and UA specialists, campaign and creative reviews, written playbooks and worked examples, and introductions in the market where they help.