Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.

McLean, Virginia | Work Model: Headquarters | This role is based at Appian's headquarters in McLean, Virginia, supporting enterprise field marketing initiatives.

Lead go-to-market field marketing strategy, sales partnership, and program execution for our enterprise business in North America to generate and accelerate pipeline, while guiding and mentoring high-performing field marketing team members.

ABOUT THE TEAM

The Field Marketing team sits at the strategic intersection of regional sales partnership, integrated campaign marketing, and account-based strategy. This team drives high-impact field initiatives across the entire buyer journey to generate net-new opportunities and accelerate existing pipeline. As a critical growth engine for Appian's AI-Powered Process Automation platform, the team combines deep territory expertise with data-driven campaign orchestration to fuel enterprise expansion.

THE OPPORTUNITY

Appian is scaling its enterprise presence across strategic markets, and this role sits at the center of that growth trajectory. This is a rare opportunity to drive measurable business impact, influence go-to-market strategy, and develop marketing talent within a company redefining enterprise automation with AI-powered innovation. As Senior Manager, Field Marketing, reporting to the Sr. Director, Demand Generation, you will serve as a marketing leader and team mentor for our field marketing team. You will lead go-to-market strategy, resource allocation, analytics, and integrated program execution across your region, partnering directly with sales leadership to build high-impact marketing engines that drive pipeline and revenue. This includes designing, planning, and executing a rich, end-to-end portfolio of integrated, cross-regional field marketing programs—including regional/industry conferences, roadshows, workshops, regional seminars, and executive roundtables—ensuring high-quality experiences that generate demand and accelerate pipeline.

WHAT YOU'LL DO

Architect and own the holistic Field Marketing strategy for your region, translating revenue targets into actionable, high-ROI field plans that generate net-new leads and accelerate pipeline velocity across target accounts.
Build strategic alignment with sales leaders as a dedicated marketing partner, co-developing market coverage plans, territory priorities, and account engagement strategies.
Direct, guide, and coach a team of field marketers, providing performance feedback and career development while establishing best practices for territory planning, campaign execution, and sales collaboration.
Oversee multi-touch field marketing campaigns, account-based marketing (ABM) frameworks, executive programming, and high-touch customer engagement initiatives across key enterprise accounts.
Develop scalable program kits, planning templates, campaign playbooks, and standardized execution processes to enable consistent, efficient, and repeatable field execution across the entire team.
Partner with Marketing Operations to establish measurement and reporting frameworks to measure pipeline velocity, lead progression, and campaign ROI, using data insights to continuously refine field tactics.
Manage the regional field marketing budget, overseeing purchase orders and vendor contracts while optimizing spend for maximum ROI.
Serve as a strategic bridge aligning field initiatives with Product Marketing, Corporate Campaigns, Partner Marketing, and Revenue Operations.

REQUIRED QUALIFICATIONS

Education: Hold a Bachelor's degree in Marketing, Business Administration, Communications, or a related field.