# Director of Retention at Alphalion

> Remote · United States · Director+ · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Aalphalion%3A5445352008 (read 2026-11-08).

## Facts (observed)

- Company: [Alphalion](https://alderhq.app/companies/alphalion)
- Location text: Remote ; United States - Remote
- Where it can be done from (inferred): Remote · United States (evidence: "Location: Remote ; United States - Remote")
- Posted: 2026-10-06 (33 days ago)
- First seen by alder: 2026-11-04 · last verified: 2026-11-07
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://job-boards.greenhouse.io/alphalion/jobs/5445352008

## Pay and sponsorship

- Posted pay: not posted
- Market band for similar posted roles (United States, n 3921): p25 $171k, median $215k, p75 $260k

## Description (the employer's text)

### Role Summary

Alpha Lion is looking for a Director of Retention to own our retention engine end-to-end. You'll be the person who deeply understands our customers — their goals, behaviors, and why they stay (or leave) — and turns that understanding into a real competitive advantage. This is a hands-on role: you're not just setting strategy, you're in the data, in the platforms, and in the details of the post-purchase journey, identifying and executing the highest-impact ways to grow Customer Lifetime Value. Your work directly fuels how aggressively and profitably Alpha Lion can acquire new customers.

### Responsibilities

- Own the retention calendar end-to-end — offers, incentives, LTOs, launches, cross-sell, and reactivation — partnering with Brand and Growth on GTM strategy.
- Own subscription performance and economics: take rate, churn, reactivation, subscriber LTV/LTR, and contribution margin.
- Build and scale a world-class subscription and loyalty experience, from onboarding through offboarding, in partnership with Product and Operations.
- Lead lifecycle and CRM end-to-end (Email, SMS, Push) — strategy, segmentation, automated journeys, and continuous testing across messaging, offers, and timing.
- Build a customer intelligence engine: leverage behavioral data, cohorts, NPS, reviews, and zero-party data to uncover the highest-impact opportunities across the customer journey.
- Build and develop a lean, high-performing retention team, with clear ownership, KPIs, and operating cadences.
### What Success Looks Like

- Returning customer revenue, LTV, and contribution margin materially exceed targets, making Retention a real driver of company growth.
- A subscription program that consistently improves adoption, cross-sell, and longevity — not just maintains the status quo.
- A loyalty program with measurable, demonstrable impact on repeat purchase and customer value.
- Customer and cohort insights that don't just live in a report — they translate into concrete actions across Retention, Product, Brand, and Acquisition
### Who You Are

- You think like a business owner — you prioritize based on incremental revenue and LTV impact, not just channel-level metrics.
- You combine consumer psychology with hard behavioral data to find opportunities others miss.
- You're proactive — you bring solutions to the table before they become fire drills.
- You're comfortable being hands-on while simultaneously building the team and systems needed to scale.
- You build strong cross-functional relationships — Brand, Growth, Product, CX, Data all trust you and work well with you.
### Experience & Skills

- 7-10+ years in Retention, Lifecycle/CRM, or Subscription growth within DTC e-commerce, including several years in a senior or leadership capacity.
- Proven track record managing a subscription book of 25,000+ active subscribers, or a clear, defensible reason your trajectory doesn't fit that exact benchmark (e.g., took a brand from 0 to meaningful scale, or ran retention for a high-LTV/lower-volume premium brand).
- Demonstrable retention impact — a specific, defensible track record of moving NRR, gross churn, or LTV by meaningful points, and generating $25M+ in retention-driven revenue.
- Deep, hands-on expertise across the modern retention stack: Klaviyo (email), Attentive or equivalent (SMS), Recharge/Skio/Stay or equivalent (subscription), Shopify, and the data infrastructure that connects them.
### Nice to have

- Background in health, wellness, supplements, beauty, or premium lifestyle DTC.
- Track record designing and executing loyalty programs at scale.
### Why Alpha Lion

Alpha Lion is a fast-growing, performance-driven brand focused on helping people unleash their Superhuman potential. We are building scalable systems, raising the bar on execution, and creating long-term competitive advantage in our category.

This role offers the opportunity to work on high-impact initiatives, learn rapidly, and grow alongside a company that values ownership, curiosity, and results. If you’re excited by optimization, experimentation, and building systems that scale, Alpha Lion is a place where your work will matter.

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Aalphalion%3A5445352008 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.