Senior Product Marketing Manager

12twenty is the leading platform for employers to connect with elite early career professionals. Our community includes millions of students, recent graduates, and alumni from top business schools, law schools, and universities around the world. We take pride connecting our community of candidates with recruiters from top companies across industries. Come join our fast growing organization!

Senior Product Marketing Manager

About the Role

12twenty is seeking a Senior Product Marketing Manager to own product marketing for a dedicated line of business. You’ll connect Product, Sales, Customer Success, and Marketing, building a deep understanding of our products and turning that knowledge into clear value propositions, effective sales enablement, and thoughtful go-to-market plans.

You’ll operate at both strategic and executional levels, helping us sharpen our positioning, prepare our teams, and bring products to market with a clear understanding of who they’re for and why they matter.

We’re looking for someone who asks good questions, gets close to customers, and can turn complex capabilities into a compelling answer to “Why should I care?”

What You’ll Do

Product Understanding, Positioning & Value Propositions

Build deep knowledge of the products within your line of business, including their capabilities, use cases, limitations, and customer outcomes.

Work closely with Product to understand what’s available today, what’s coming next, and what those developments mean for customers.

Own product positioning and value propositions grounded in customer needs, buying behavior, and competitive differentiation.

Translate product capabilities into clear benefits tailored to specific ICPs, personas, and use cases.

Partner with Marketing to develop clear, compelling go-to-market messaging grounded in product value, customer insights, and the broader 12twenty narrative.

Validate product claims and develop the customer evidence and proof points that support them.

Go-to-Market Strategy & Launch Planning

Own the go-to-market plan and launch calendar for your line of business, aligning timing and priorities with Product and go-to-market partners.

Determine the appropriate launch approach for new products and features based on customer relevance, business opportunity, and team readiness.

Partner with Product, CS, Sales, and Marketing to define target audiences, launch goals, packaging considerations, responsibilities, and success metrics.

Coordinate launch readiness, including value propositions, enablement, customer communications, and the information teams need to sell and support the offering.

Evaluate performance after launch and use customer feedback, adoption signals, and sales findings to improve the approach.

Sales & Customer Enablement

In partnership with Marketing create and maintain practical enablement materials, including sales guides, decks, battlecards, use cases, objection handling, and competitive talking points.

Partner with Sales and BDRs to understand where conversations stall and what would help buyers move forward.

Deliver training that helps teams confidently explain product value, demonstrate relevant capabilities, and address customer questions.

Equip CS with the information needed to communicate new capabilities and help customers understand their value.

Gather feedback on enablement materials, track their use, and improve them based on what teams need in real conversations.

Market & Customer Intelligence

Maintain a strong understanding of customer needs, buying behavior, decision criteria, and alternatives within your line of business.

Conduct customer and buyer interviews, review sales conversations, and lead win/loss research to uncover what influences purchasing decisions.

Refine ICPs, personas, and priority use cases based on evidence.

Monitor competitive offerings, positioning, and market developments, translating findings into actionable guidance.

Bring customer and market insights into product planning, positioning, and launch decisions.

What Success Looks Like