Position Overview

If you're an entrepreneurial brand builder who loves turning big ideas into global FMCG brands, this is your chance to pioneer ZURU Edge's newest vertical and build it from the ground up. As Brand Director – Home Care, you'll lead the global marketing strategy across our Home Care portfolio: one brand already in market, and a pipeline of three more preparing to launch. It's a strategic, commercially minded and creatively driven leadership role for a 0-to-1 launcher.

About ZURU

ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution.

ZURU started in 2003 with two brothers from New Zealand, and we're still founder-owned and operated today. Since then we've become the world's second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we're 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we're only getting started.

Position Impact

You'll build each brand into a category-defining one, while shaping a high-performing global marketing function across brands already on shelf and brands that don't exist yet. Your decisions will set positioning, budgets and launch plans for the whole vertical, and you'll grow the team as new brands come online. You'll work closely with Sales and Commercial and our largest retail accounts, and share insights and tools across ZURU's other verticals, so what you build here strengthens the wider ZURU ecosystem.

How you'll help us grow

Define and lead the global marketing strategy across the Home Care portfolio, from the in-market brand to new brands moving through concept, positioning and launch, building long-term equity while delivering short-term commercial performance

Steward the portfolio so every brand has clear, differentiated and consistent positioning across packaging, campaigns, retail and digital

Lead all brand and media planning with Tier 1 markets as priority, and manage how plans cascade into Tier 2 and Tier 3 markets

Build, rationalise and manage annual marketing budgets across the portfolio, with principled prioritisation and disciplined investment

Build, coach and lead a high-performing marketing team, setting clear expectations, strong process and role clarity, and overseeing workflow in line with business priorities

Anticipate team growth as new brands come online, leading recruitment and building a pipeline of future talent

Work closely with Sales and Commercial and our largest accounts so brand plans support retail growth, launch calendars and retailer priorities

Guide trade marketing and shopper strategies (shopper and ATL) that align with brand DNA and drive conversion at shelf and online

Champion AI and emerging technologies across content, trend analysis, performance tracking and influencer vetting, with a test-learn-scale approach

Use platforms such as GWI, Google Insights, Nielsen, Numerator, TikTok and Tracksuit to inform brand and campaign strategy and build sophisticated media and audience segmentation

What Helps You Win Here

10–12+ years in brand marketing from brand or agency roles, ideally including time with a global FMCG house, plus home care and/or laundry category knowledge

Solid foundations across strategic planning, media and digital strategy, consumer insights, social and content, and trade marketing end to end across a multi-brand portfolio

An established people leader with a proven ability to lead, motivate and grow high performers across multiple brand teams

Hands-on experience taking brands from 0-to-1 launch through to global scale, while managing and driving ROI from multi-brand budgets

Exceptional storytelling and communication, and you thrive in a fast-paced, start-up culture working with global teams across the US, EU, AU and more