Position Overview

We're looking for a Social & Content Director to lead social and digital creative across ZURU Edge's Baby portfolio: Millie Moon, Rascals, Hey Tiger, Night Pants and Era. You'll set paid and organic content strategy, lead creative direction from concept through to delivery, and lead the Social & Content Baby team. You're a senior leader who can walk into a room with brand marketing and business leaders and own the conversation on what great content looks like. This role is based in Auckland, New Zealand, and is open to candidates relocating.

About ZURU

ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution.

ZURU started in 2003 with two brothers from New Zealand, and we're still founder-owned and operated today. Since then we've become the world's second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we're 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we're only getting started.

Position Impact

Welcome to ZURU Social & Content Creative, where strategy, storytelling, technology, craft and creativity collide to fill feeds around the world with thumb-stopping, culture-defining ideas for our brands. In this role you'll build and lead the creative engine behind one of the fastest-growing baby portfolios in the world, reaching parents and caregivers globally. You'll lead a team of 5+ social and creative talents from day one, and have a direct line to the Executive Creative Director and senior marketing leaders, so your creative point of view shapes brand decisions, not just content. We don't make content for content's sake. We set the standard everyone else chases.

How you'll help us grow

Own the social and content strategy, leading the ideation, development and delivery of paid and organic content across Millie Moon, Rascals, Hey Tiger, Night Pants and beyond

Ideate brand campaigns that line up with brand marketing objectives across every brand in the portfolio

Direct creative delivery: review edits, give feedback and champion creative excellence from concept through to final asset

Work with Senior Brand Marketing, Design, Digital and Brand Engagement leaders and the Executive Creative Director to keep every campaign aligned to the wider brand vision

Grow and develop a team of 5+ social and creative talents, setting clear expectations and running performance and development conversations

Work with Paid Media & Digital to understand content and campaign performance, and adapt assets for continuous improvement

Set the strategic content direction across Facebook, Instagram, TikTok, YouTube and other owned channels for every Baby brand

Run regular reporting and competitive content reviews, keeping the portfolio ahead on trends and platforms

Work with market leaders to localise content, requests and campaigns for each market

What Helps You Win Here

8+ years in social, content or digital creative, including leading a social, content or creative team inside a social-first business

Experience with baby, parenting, FMCG or family-first brands, in-house or agency, is essential

A track record of setting paid social content strategy and optimising creative against media performance data, with Meta, TikTok, YouTube and their analytics as your second language

Experience directing video and static content at scale across multiple markets, including localised adaptations

A team builder and standards-setter: you mentor and grow talent, embed process over chaos, spot trends before they show up in a report, and hold every piece of work to a high creative bar, including your own

Think you’ve got what it takes? Apply now and tell us your story.