# Performance Marketing Lead at Zilch

> Hybrid · United Kingdom · Staff · Other · open. Source: https://alderhq.app/jobs/ashby%3Azilch%3A49133830-8f2b-477e-b6fa-a5a567287a42 (read 2026-11-05).

## Facts (observed)

- Company: [Zilch](https://alderhq.app/companies/zilch)
- Location text: Zilch UK
- Where it can be done from (inferred): Hybrid · United Kingdom (evidence: "Location: Zilch UK")
- Posted: 2026-07-03 (126 days ago)
- First seen by alder: 2026-11-02 · last verified: 2026-11-03
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://jobs.ashbyhq.com/zilch/49133830-8f2b-477e-b6fa-a5a567287a42

## Pay and sponsorship

- Posted pay: not posted
- Market band for similar posted roles (United Kingdom, n 69): p25 £65k, median £93k, p75 £130k

## Description (the employer's text)

### Who we are

We're one of Europe's fastest-growing fintech companies – on a mission to create the world's most empowering way to pay.

We launched the product in 2020 and achieved double unicorn status, valued at $2 billion, and since then have taken on more than 6 million customers.

Our mission is to become the best way to pay for anything, anywhere and say goodbye to credit costs for everyone. This is huge. Want to join us?

### The Role

The role reports to the Director of Performance Marketing and is responsible for driving incremental profitable user & transactional value (Gross Merchandise Value) growth via Performance Marketing channels, working collaboratively with the wider cross functional Growth team.

### Day to Day Responsibilities

Contribute to Performance Marketing Strategy across Paid Social, Paid App, Paid Search & Programmatic advertising channels and landing page optimisation, to drive profitable incremental user acquisition & retention, supporting the Director of Performance Marketing

Own Performance Marketing targets & budgets for acquisition & retention, working closely with senior Marketing, Growth & Finance leadership on forecasting, planning & optimisation

Proactively identify growth opportunities in existing & new channels, propose new initiatives to test, run experiments across creative, media buying and signals, report on outcomes and provide recommendations/iterative improvements

Own Paid Social creative strategy and analysis, working closely with the in-house design team and external video agency to produce high-performing ads

Hands on campaign planning, execution, optimisation & reporting

Keep on top of latest performance marketing trends & tools to improve efficiency and impact of performance marketing, and wider marketing & design team

Cross functional collaboration with wider marketing & design function, as well as data, product, engineering, sales, finance & risk teams to improve outcomes for customers, merchants & Zilch

### We're Looking for

Proven performance marketer who is both strategic & hands on, ideally in rapidly growing scale up environments with experience of managing multi-million pound annual budgets

Significant Paid Social & Paid App advertising experience, especially with creative optimisation

Experience in landing page & customer journey optimisation to ensure users have cohesive experience and ultimately improve acquisition conversion rates

Proactive, user-centric, commercially astute and data-driven approach to problem solving & identification of opportunities

Experience with different experimentation / measurement techniques & tools in performance marketing to understand incremental impact of activity & spend

Exceptional communication & stakeholder management, with the ability to summarise deeply technical & analytical topics to more strategic & commercial stakeholders

Specific required platform experience: Meta Ads, TikTok Ads, Google Ads, Bing Ads, Apple Search Ads, Google Analytics, Appsflyer

Productivity tools: Microsoft Office suite

Desirable but not essential: Programmatic (Display & Video) and / or fintech industry experience, use of AI to improve performance marketing workflows and performance (e.g. creative production & optimisation, identification of industry trends, reporting & recommendations)

Benefits.

Compensation & Savings:

Pension scheme.

Death in Service scheme.

Income Protection.

Permanent employees enjoy access to our Share Options Scheme.

5% back on in-app purchases.

£200 for WFH Setup.

### Health & Wellbeing

Private Medical Insurance including;

GP consultations (video, telephone or face-to-face).

Prescribed medication.

In-patient, day-patient and out-patient care.

Mental health support.

Optical, dental & audiological cover.

Physiotherapy.

Advanced cancer cover.

Menopause support.

Employee Assistance Programme including:

Unlimited mental health sessions.

24/7 remote GP & physiotherapy.

24/7 helpline for emotional & practical support.

Savings & discounts on everyday shopping.

1:1 personalised well-being consultations.

Gym membership discounts.

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/ashby%3Azilch%3A49133830-8f2b-477e-b6fa-a5a567287a42 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.