About the Role

WebFX is seeking an entry-level candidate for our Earned Media team! Our ideal candidate has a bachelor's degree (or will soon have one!), and is excited about starting a career in digital marketing and public relations. Related experience is awesome to have, but never required - we'll train you on everything you need to know.

The Qualifications: Does This Sound Like You?

Do you

Have a bachelor's degree? (OR, are you within 1 year of graduating with your bachelor's degree?)

All majors welcome!

Have a cumulative GPA of 3.4 or above?

Have you

Had prior working experience, in any field? (for example, a part-time job, summer job, internship, etc)

Are you

Interested in a career in digital public relations and digital marketing?

Interested in, and able to work full-time from our office in Harrisburg PA? (if you're still in school, think ahead - this would be for after graduation!)

Able to communicate well, both verbally and in writing?

A strong researcher?

Familiar with using AI tools?

Not afraid of numbers, analysis, & new and emerging technology?

Do you identify with these traits and qualities?

You're interested in the web, and like keeping up with new technology

You're professional, dependable, and self-motivated

You take pride in your work and always strive for high-quality results

You work with urgency and enjoy getting things done

You're proactive when it comes to solving problems

You're a lifelong learner, and are always looking to stretch and grow your skills

You love thinking both creatively and analytically, and love using data to make decisions

You're excited about making a difference for clients and businesses from a wide range of industries

If you checked yes to all or most of these items, then there's a good chance you might be qualified, and we'd love to hear from you!

The Job Responsibilities: What You'll Learn to Do

Digitally Network With Publishers

(About 30% of your day)

Research and outreach online bloggers, publishers, and journalists, maintaining these relationships over time

Develop and pitch content ideas to these publishing outlets

Drive Client Visibility in AI Search Results

(About 25% of your day)

Become a specialist in earning references and citations for your clients' in AI search results

Secure earned content placements, citations, brand mentions, and back-links across authoritative third-party websites, through your efforts in networking

Position your clients for maximum AI and search visibility through strategic publisher placements

Manage Strategic Content Placement

(About 25% of your day)

Manage the content creation workflow from ideation to publication

Coordinate content creation and placement

Post original digital content relevant to our clients' keywords and SEO and AI Search Visibility campaigns

Implement SEO content and link-building best practices

Analyze and Research for Best Performance

(About 20% of your day)

Use web analytics to measure the impact of content campaigns

Generate and research topics for web content such as infographics, blog posts, and content promotions

Tools/Technical Skills You'll Learn on the Job

(You are not expected to know these in advance - we'll teach you from the ground up!)

Excel/Google Suite

Google Analytics

DataStudio

RevenueCloudFX

The Benefits: What You'll Get

Comprehensive, On-the-Job Training and Career Development

Initial "career kickstart" training to learn foundational hard skills over the first few months on the job

Ongoing advanced training sessions from industry experts as you progress further in your role

Regular team Lunch-and-Learns in our on-site training amenities

Career Growth and Upward Progression Paths

All our Jr-level roles represent the first step on an upward promotional path within WebFX

Merit-based promotions are abundant for new team members who meet or exceed performance metrics

Regular 1-on-1 check-ins with a manager to support career growth

Potential promotional path for Jr. Digital Media Publishing Specialist

Content Marketing Specialist

Content Marketing Analyst

Digital Publishing Consultant