# Product Marketing Lead at Vesta

> Remote · United States · Staff · Other · open. Source: https://alderhq.app/jobs/ashby%3Avesta%3Ac72f32a4-ca1d-4c50-b29c-30b2443bc2d0 (read 2026-11-14).

## Facts (observed)

- Company: [Vesta](https://alderhq.app/companies/vesta)
- Location text: Remote; United States
- Where it can be done from (inferred): Remote · United States (evidence: "Location: Remote; United States")
- Posted: 2026-08-14 (92 days ago)
- First seen by alder: 2026-11-07 · last verified: 2026-11-07
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://jobs.ashbyhq.com/vesta/c72f32a4-ca1d-4c50-b29c-30b2443bc2d0

## Pay and sponsorship

- Posted pay: $165k–$200k per year (from the listing's pay field)
- Market band for similar posted roles (United States, n 3596): p25 $120k, median $167k, p75 $210k

## Description (the employer's text)

### What we're doing

Owning a home is a foundational part of building financial security and wealth in America. However, the tools and technology that support homeownership are antiquated, dependent on things like fax machines, handwritten documentation, and hours of manual review.

We're here to change it.

Vesta was founded to rebuild the mortgage LOS from the ground up. Our founding belief is that the future of mortgage lending will be a fully automated process. Today, our AI augmented platform makes that a reality. Our mission has been to build a platform where AI isn't just an add-on, but the core engine that transforms how a loan is actually manufactured.

### Who we are

Our founding team is no stranger to the complexities of the financial industry. As early employees at Blend, they spent years together focused on creating modern cloud infrastructure for banks. Now, with Vesta, they are transforming the mortgage industry by creating the most flexible, open, and automated origination experience, benefiting financial institutions and their customers.

And, we're not alone.

We've raised $85M from top tier investors, including Andreessen Horowitz, Bain Capital Ventures, Conversion Capital, Zigg Capital, and Index Ventures.

We believe that our team is our greatest competitive advantage and take pride in having a team of exceptional humans. As a team, we value humility, empathy, self-awareness, and an orientation towards action. If this sounds like you and you're excited by the idea of getting in at the ground level to be part of building the infrastructure that will power the future of the finance industry, we would love to hear from you!

### The role

You'll be Vesta's first Product Marketing Lead, doing the product positioning, proof and launch work directly. You'll report to the Head of Marketing.

The learning curve is steep. A single mortgage runs through thousands of pages of underwriting guidelines, agency and investor rules, compliance review, and a chain of outside parties from settlement agents to insurers. You'll learn it from teammates who spent decades inside lenders, from our customers and from the product, until you can explain a lender's operation back to its own executives.

Your audience is senior operators at large lenders, where decisions go through buying committees and long sales cycles. The core of the job is showing them why they can trust our AI agents, how to put them to work, and how they change the cost of making a loan.

You'll work closely with product and sales, and since the function is new, you'll help shape how it works with both. The rest of marketing handles demand generation and everything else.

### What you'll own

How Vesta's products, including AI agents, are positioned, named and explained to lenders

Proof a risk-averse lender will act on: customer results, references and benchmarks

Demos and launch stories that walk through how each new AI agent reaches its decisions, in terms an experienced underwriter would sign off on

A repeatable launch process for product, sales, and implementation teams

### What you bring

5+ years of product marketing for B2B software sold to buying committees, ideally to risk-averse buyers in regulated industries like fintech, lending, banking, insurance, payroll, benefits or compliance

A history of choosing harder domains over familiar ones, with a specific example of how you got fluent in one

A track record of positioning work that shaped product decisions

Writing that makes complex work clear, both to the executives who run it and to people who've never seen it

Bonus: time as an early or first product marketer at a venture-backed startup, or mortgage or lending experience

### Benefits and Perks

Robust medical, vision, & dental coverage (~100% of employee premiums covered)

FSA plan offering

401(K) plan offering

Meaningful parental leave - 16 weeks fully paid for all new parents, birthing & non-birthing parents (applies to adoptions as well!)

Remote-first culture with a physical hub in the Bay area and NY!

Generous Work From Anywhere & Wellness Benefits

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/ashby%3Avesta%3Ac72f32a4-ca1d-4c50-b29c-30b2443bc2d0 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.
