# Senior Director of Growth at Trovy > United States · Director+ · Other · open. Source: https://alderhq.app/jobs/ashby%3Atrovy%3A12da506c-0669-4133-9be2-09205c656a55 (read 2026-11-14). ## Facts (observed) - Company: [Trovy](https://alderhq.app/companies/trovy) - Location text: New York City; San Francisco - Where it can be done from (inferred): United States (evidence: "Location: New York City; San Francisco") - Posted: 2026-06-12 (154 days ago) - First seen by alder: 2026-11-02 · last verified: 2026-11-09 - Reposted: 0 times · edited: 0 times - Apply on the employer's site: https://jobs.ashbyhq.com/trovy/12da506c-0669-4133-9be2-09205c656a55 ## Pay and sponsorship - Posted pay: $180k–$210k per year (from the listing's pay field) - Market band for similar posted roles (New York, n 1281): p25 $155k, median $198k, p75 $240k ## Description (the employer's text) ### About Us Trovy is building the financial home base for America's 86 million homeowners — the go-to platform for managing your home and accessing low-rate credit, because life is expensive and unpredictable. We believe your biggest asset should unlock your best financial options: bypass the myriad of expensive, rigid credit products and replace them with one simple, powerful solution built around your home equity. Backed by top-tier venture capital, Trovy is led by a team of proven fintech innovators on a mission to make homeownership and personal finances more manageable. Don't own a home without it. ### Role Overview We’re looking for a Senior Director of Growth to own acquisition and brand across every channel we run. This is a hands-on role — you’ll write briefs, review creative, read the data, and make the calls. You’ll also manage a growing roster of external partners and internal contributors, with the judgment to set priorities, hold people accountable, and build toward a full in-house marketing function over time. This role is the path to Head of Marketing as Trovy scales. ### Key Responsibilities ### Paid Media Own Meta and Google advertising strategy end-to-end — audience segmentation, offer testing, creative direction, and budget pacing Monitor campaign-level data and make rapid decisions to cut, scale, or iterate ### Affiliate Marketing Manage and grow our affiliate program, including consultants, partner relationships, compliance guardrails, and performance benchmarks Evaluate new affiliate partners against quality, conversion, and regulatory standards ### Direct Mail Design and execute targeted homeowner direct mail campaigns, including list strategy, offer structure, and creative development Work with our mail vendor to test, measure, and optimize cost per acquisition Identify audience segments — by equity position, geography, credit profile — and tailor campaigns accordingly ### SEO & AIO Build and execute an organic search strategy targeting homeowners researching HELOCs and home equity Understand how AI-driven search (AIO/SGE) is reshaping discoverability and position Trovy's content across both traditional and AI-indexed surfaces Own the content roadmap for organic growth — working with internal and external contributors to produce high-quality, search-optimized material ### Email & Lifecycle Marketing Own email nurture for leads in funnel and borrowers post-close, driving conversion and engagement Partner with product and operations to drive conversion, retention and re-engagement Develop and test messaging across the homeowner lifecycle, from first inquiry through active draw period ### Brand & Creative Bring coherence to how Trovy shows up across all channels — ads, landing pages, email, and direct mail Write and review copy with a compliance lens: no misleading rate claims, no locked-rate language on variable products, accurate product descriptions Direct UGC and video creative — brief creators, review content, and ensure on-brand execution Develop seasonal campaigns, rate-driven promotions, and product feature launches with a clear narrative and compliant messaging ### Team & Vendor Management Manage internal external marketing personnel, setting clear expectations and accountability Identify when to bring capabilities in-house and help build internal marketing headcount over time ### What We’re Looking For 6–10 years of experience in growth marketing, performance marketing, or demand generation, ideally in consumer fintech, mortgage, or a direct-to-consumer lending or financial product Proven track record running paid media programs at scale on Meta and Google, with hands-on platform experience Experience managing affiliate programs and direct mail campaigns, including vendor relationships and list strategy Strong grasp of SEO fundamentals and emerging AI search optimization (AIO/SGE) — you don't need to be a technical SEO, but you need to know what good looks like Data-fluent: you can read attribution reports, identify what's working, and translate findings into action Strong copywriter and creative director — you can write a brief, review an ad, and spot when something is off-brand or non-compliant --- Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/ashby%3Atrovy%3A12da506c-0669-4133-9be2-09205c656a55 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.