# Vice President, B2B Marketing & Demand Generation at Tillster

> Hybrid · United States · Director+ · Other · open. Source: https://alderhq.app/jobs/ashby%3Atillster%3A3dd2cb31-8e6f-4b8d-bfa1-9153d28d3ef1 (read 2026-11-10).

## Facts (observed)

- Company: [Tillster](https://alderhq.app/companies/tillster)
- Location text: Los Angeles
- Where it can be done from (inferred): Hybrid · United States (evidence: "Location: Los Angeles")
- Posted: 2026-09-14 (57 days ago)
- First seen by alder: 2026-11-07 · last verified: 2026-11-07
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://jobs.ashbyhq.com/Tillster/3dd2cb31-8e6f-4b8d-bfa1-9153d28d3ef1

## Pay and sponsorship

- Posted pay: $190k–$225k per year (from the listing's pay field)
- Market band for similar posted roles (Los Angeles, n 230): p25 $171k, median $210k, p75 $243k

## Description (the employer's text)

### Vice President, B2B Marketing & Demand Generation

### Remote, U.S.-based \| West Coast candidates preferred

### About Tillster

Headquartered in the USA, Tillster is the global leader in digital ordering and customer engagement solutions. For over a decade we have developed revolutionary self-service, ordering and payments solutions – for mobile, tablet, online, kiosk, call center, and more – creating personalized interactions based on consumer preferences, language, and currency. Our platform is compatible with 15+ unique POS systems, representing over 90% coverage in multi-unit restaurants. We offer one platform: one scalable, enterprise class solution – to create world-class digital engagement solutions. Our mission and passion are one in the same: Empower restaurants and consumers to engage and transact anywhere, anytime, and from any device - one consumer at a time, one order at a time, billions of times over. In doing so, together we are transforming e-commerce in restaurants and making the till grow for Tillster and our customers.

Tillster powers digital ordering, commerce, and guest engagement for leading restaurant brands, including Baskin-Robbins, Burger King, and Raising Cane’s. We’re looking for a senior B2B growth leader who can connect sharp market positioning with demand generation, sales execution, and clear pipeline measurement—and who enjoys both setting the strategy and helping bring it to life.

Ready to help shape the future of digital ordering and guest engagement in the restaurant industry?

### The opportunity

You’ll join at an exciting point in Tillster’s growth. A strong foundation is already in place: a new website, full-stack HubSpot infrastructure, an operational ideal customer profile (ICP) framework, always-on paid programs, integrated content campaigns, initial inbound and outbound workflows, and a core presence at industry events, as well as several stellar team members already in place. Your opportunity is to turn that foundation into a repeatable, scalable, and measurable revenue engine.

The role spans two important growth motions: helping develop Tillster’s largest strategic accounts—multinational QSR and fast-casual brands—while building a higher-velocity inbound and outbound engine for qualified multi-unit operators. Done well, this will create more predictable revenue, diversify our pipeline, and build a broader base for future expansion.

You’ll report to the CMO, lead the team and work closely with our shared Design/Creative team, Sales, Product, Account Management, and executive leadership. This is a highly visible role for a collaborative leader who likes building, learning, and making a measurable impact.

### What you’ll own

### GTM strategy and demand-engine leadership

· Lead Tillster’s integrated B2B growth strategy—from market awareness through qualified pipeline, opportunity acceleration, and revenue contribution.

· Turn company growth objectives into clear market segments, programs, priorities, investment choices, and measurable outcomes.

· Balance broad-market coverage and velocity pipeline creation with thoughtful, high-touch strategic-account development.

· Be a hands-on builder: set the strategy and operating model, while stepping into messaging, campaigns, systems, analysis, and execution when it matters.

### ICP, segmentation, and market intelligence

· Continue to strengthen and operationalize Tillster’s data-driven ICP, account tiers, target-account populations, and market segmentation.

· Use firmographic, operational, technographic, engagement, and commercial data to improve targeting, enrichment, scoring, and prioritization.

· Create a practical feedback loop so pipeline, win rate, sales velocity, and expansion data continuously improve how and where Tillster goes to market.

### Positioning, product marketing, and category leadership

· Lead Tillster’s positioning, value proposition, category point of view, and core messaging in partnership with Product, Sales, Account Management, and executive leadership.

· Build a shared value narrative across Marketing, PR, Sales, and Account Management.

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/ashby%3Atillster%3A3dd2cb31-8e6f-4b8d-bfa1-9153d28d3ef1 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.