At Ticketure, we believe cultural organizations deserve technology that’s as inspiring as the experiences they create. That’s why we build modern software for museums, zoos, aquariums, gardens, science centers, performing arts organizations, and other cultural attractions around the world.

Our two platforms help organizations deliver exceptional guest and patron experiences. Ticketure provides mobile-first, API-first ticketing for general admission and timed-entry attractions, while PatronManager is the leading Salesforce-native CRM for the performing arts, helping organizations strengthen patron relationships and fundraising.

No matter your role, you’ll be part of a collaborative team that values ownership, innovation, and continuous improvement. Together, we’re helping cultural organizations connect more people with experiences that inspire, educate, and bring communities together.

Job Summary

The Event and Field Marketing Specialist sits at the center of how Ticketure shows up in the world. You will bring the event program to life across industry conferences, trade shows, hosted events, and virtual programs, translating strategy into campaigns and experiences that drive real results. Working closely with the sales team, you will align on goals for each event, build pre-event outreach that fills calendars with the right meetings, ensure a polished and engaging on-site presence, and run follow-up that turns conversations into opportunities. You will also track and report on event performance to inform what we do next. This position reports directly to the Director, Marketing and Revenue Growth.

What You’ll Do

Event execution

Execute the annual event calendar set by the Head of Marketing, managing each event from planning through follow-up

Coordinate event logistics including booth setup, shipping, registration, vendors, travel, and on-site materials to ensure every event runs smoothly

Manage timelines, checklists, and budgets for individual events, flagging risks and issues early

Serve as a point of contact for event organizers, agencies, and vendors

Sales partnership

Work closely with sales to understand the goals and objectives for each event including target accounts, meetings booked, and pipeline generated

Help build pre-event target lists and coordinate outreach so that reps arrive with booked meetings and a clear plan

Prepare sales briefing materials including target lists, event schedules, key messages, and follow-up guidance

Run post-event debriefs with sales and marketing to capture results and learnings

Event marketing campaigns

Build and launch pre-event, on-site, and post-event campaigns across email and social channels

Coordinate with design and product marketing to produce event creative, collateral, signage, and giveaways that reflect the Ticketure and PatronManager brands

Support hosted experiences such as customer dinners, networking events, speaking sessions, and webinars, handling invitations, RSVPs, and attendee communications

Capture event content including photos, video, and social posts for use across marketing channels

Tracking and reporting

Ensure leads from every event are captured accurately and entered into the CRM promptly with correct campaign attribution

Track event KPIs and prepare post-event reports on attendance, leads, meetings, and pipeline influenced

Maintain and improve event templates, checklists, and process documentation

General marketing

Dedicate approximately 25 to 30 percent of your time to general marketing activities including campaign building, content, and customer marketing programs based on team priorities

Collaborate with client success on client-facing events and community-building initiatives

Stay current on trends in the museum, attractions, and performing arts sectors as well as best practices in B2B event marketing

Other Duties

This job description is intended to provide an overview of the position and does not represent a comprehensive list of duties. The employee may be required to perform other duties that are reasonably related to the role, as directed by the employer, and the scope of responsibilities may be reviewed and updated from time to time in consultation with the employee.