# Head of Marketing at Sofarocean

> Hybrid · United States · Director+ · Other · open. Source: https://alderhq.app/jobs/ashby%3Asofarocean%3Ab0bdc8fe-5269-4f4b-b532-d262719e0851 (read 2026-11-11).

## Facts (observed)

- Company: [Sofarocean](https://alderhq.app/companies/sofarocean)
- Location text: Bay Area
- Where it can be done from (inferred): Hybrid · United States (evidence: "Location: Bay Area")
- Posted: 2026-11-09 (1 days ago)
- First seen by alder: 2026-11-10 · last verified: 2026-11-10
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://jobs.ashbyhq.com/sofarocean/b0bdc8fe-5269-4f4b-b532-d262719e0851

## Pay and sponsorship

- Posted pay: $210k–$250k per year (from the listing's pay field)
- Market band for similar posted roles (SF Bay Area, n 1068): p25 $210k, median $250k, p75 $289k

## Description (the employer's text)

### Head of Marketing \| Sofar Ocean

At Sofar, we’re building the first full-stack ocean intelligence platform. We combine our own sensor network with ocean and atmospheric science to deliver data services and SaaS products that help customers operate better on the water. We’re growing fast, and we need a marketing leader to grow with us.

You’ll own marketing end to end and work closely with me and our VP of Sales to set and execute the company’s go-to-market strategy. This is a player-coach role. You’ll lead a team of five and still do a lot of the work yourself.

### What you’ll do

Own strategy and execution across product marketing, ABM, demand gen, and brand

Turn complex science, engineering, and data into a clear value story for enterprise buyers

Partner with Sales on segmentation, positioning, enablement, and pipeline

Build demand and brand awareness for a new category, with clear visibility into funnel performance, ROI, and forecasting

Put the processes in place that let marketing scale as we do

Lead, coach, and grow the team

### What we’re looking for

Current or recent director-level leadership of a whole marketing function, not one channel

Recent experience running marketing at a B2B enterprise software startup with a technical product (data, analytics, infrastructure, or similar)

You’ve owned B2B marketing strategy while a business grew from roughly $5M to $30M+ in revenue

Real experience in ocean or maritime tech, weather or climate, geospatial or environmental data, fleet or logistics, industrial IoT, or another physical-world intelligence space

Based in the Bay Area and able to be at Pier 28 a few days a week

### Bonus points

You’ve built a GTM engine alongside a CEO and sales leader, from the first narrative through a bigger team

You’ve marketed a mix of hardware, data subscriptions, and SaaS

You’ve driven both measurable pipeline and awareness for a new category

HubSpot, Webflow, Shopify, and Google Analytics

### How you work

You pick up technical concepts quickly and like digging in with our engineers and scientists. You prioritize well, make decisions on evidence instead of ego, and move fast. You’re hands-on, data-driven about the funnel, and comfortable taking smart risks. And you can earn the trust of the leadership team to run marketing for the long haul.

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/ashby%3Asofarocean%3Ab0bdc8fe-5269-4f4b-b532-d262719e0851 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.