# VP, Product at Second Nature > Remote · United States · Director+ · Software engineering · open. Source: https://alderhq.app/jobs/ashby%3Asecond-nature%3A124ce02b-b6c7-4f93-97ed-aa8787fd20e4 (read 2026-11-07). ## Facts (observed) - Company: [Second Nature](https://alderhq.app/companies/second-nature) - Location text: Remote, USA - Where it can be done from (inferred): Remote · United States (evidence: "Remote role open worldwide") - Posted: 2026-09-17 (51 days ago) - First seen by alder: 2026-11-02 · last verified: 2026-11-04 - Reposted: 0 times · edited: 0 times - Apply on the employer's site: https://jobs.ashbyhq.com/second-nature/124ce02b-b6c7-4f93-97ed-aa8787fd20e4 ## Pay and sponsorship - Posted pay: not posted - Market band for similar posted roles (United States, n 358): p25 $210k, median $252k, p75 $289k - Licensed UK sponsor: registered as "SECOND NATURE LIMITED" (checked 2026-11-03, [register](https://www.gov.uk/government/publications/register-of-licensed-sponsors-workers)) ## Description (the employer's text) We live in a world where everything has become convenient. Now you can get a ride anywhere, buy anything, answer any question with just a couple clicks on your phone. Convenience isn’t a luxury, it’s an expectation. So why not renting? It’s still a chore to get utilities set up, buy renters insurance, get air filters changed, handle pest control, and more. That’s why we’ve built the world’s first Resident Experience Platform that makes resident onboarding, resident services, and ancillary revenue effortless for property managers. We’re passionate about turning friction into triple win experiences for residents, property managers, and investors. That way renting can be easy and rewarding for everyone. And now you can join us. Apply today to join 300+ passionate, creative people who strive to make a difference each day so residents, property managers, and investors all win – creating the ultimate Triple Win. ### Role Snapshot Second Nature is seeking a senior product executive to lead Product Management as a portfolio of businesses. This is the most senior product management role at the company, reporting to the Chief Product & Technology Officer with regular, direct exposure to the CEO/Founder and executive team given the strategic weight of the portfolio. This role leads a team of Group Product Managers, each accountable for a product line as a business. Working with that group as general managers of their product lines to drive business outcomes is central to the job. ### Why This Role Exists Second Nature is converting strong bookings growth into long-term enterprise value by expanding the Resident Benefits Package category. This leader owns whether expansion happens, through a Product Management organization accountable for unit economics, revenue, and retention. The scoreboard: Attach rates across the core portfolio, with the mechanisms understood well enough to repeat as product lines expand The share of new revenue carried by newer product lines, broadening the portfolio beyond its current base Retention and new logo acquisition, with clear attribution to the work that drove them Unit economics across the portfolio, improved without trading away growth A roadmap that is a rationalized allocation of investment against business outcomes, resourced to execute and delivered against This is a business leadership role first, expressed through outstanding product management. The right person is as fluent discussing customer lifetime value, unit economics, and market opportunity as they are discussing a roadmap or a discovery plan. They read a business review the way an operator does - what is working, what is not, and what needs to change - and translate that read into clear direction for the leaders and teams who report to them. This leader treats product excellence as something measured by customer experience as well as business outcomes and holds the same standard across the portfolio. ### The First 100 Days Discovery is funded as protected capacity, and prioritization is running on demand-side customer data Investment is focused on what customer evidence supports, and the organization understands the reasoning Group Product Managers are accountable for enrollment, revenue, and retention targets within their Product Domains The attach rate growth mechanism is defined for the core lines and being tested ### How This Leader Operates Commercial Curiosity: Asks what moves revenue and what customers will pay for before asking what to build Disciplined Prioritization: Allocates investment against a stated methodology, and can explain what was displaced, what it cost, and why, whenever priorities change Talent Multiplier: Raises the bar on product talent and develops product managers into general managers of their lines Bias to Action Under Ambiguity: Moves decisions forward with imperfect information, and is energized rather than destabilized by speed and ambiguity Evidence Over Conviction: Changes direction when customer evidence contradicts the plan, including when the plan was theirs --- Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/ashby%3Asecond-nature%3A124ce02b-b6c7-4f93-97ed-aa8787fd20e4 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.