Senior Product Designer
Senior Product Designer
Join our rapidly growing AI startup as a Senior Product Designer and own the end-to-end product experience. This role is for an exceptional designer who can pair strategic UX thinking with hands-on execution, turning complex AI functionality into intuitive, accessible interfaces. You'll work directly with founders to define product design strategy and ship high-quality work independently.
Plotline is backed by Elevation Capital and supports customers like Dream11, Upstox, Zepto etc.
Why This Role Matters
Shape the user experience of a fast-growing AI platform
Work directly with founders to define product design strategy
Build design systems and processes that scale with our high-growth trajectory
We're seeking a rare combination of strategic design thinking, hands-on execution, and entrepreneurial drive to elevate our product design craft.
About This Role
Key challenges you'll solve:
Design Velocity — Shipping high-quality product design work independently without external dependencies
Customer Experience Gaps — Identifying and solving usability issues that impact customer success and retention
This is an opportunity to have outsized impact on the product while building expertise in AI product design at a scaling startup.
Outcomes Expected
Q1 Objectives: Lead a complete redesign of our product
Year 1 Objectives: Establish design systems and processes that enable faster iteration and measurably improve the user experience
Responsibilities
Product Design & UX
User Experience Strategy — Conduct user research and usability analysis to identify friction points and optimization opportunities
Interface Design — Design intuitive, accessible interfaces that make complex AI functionality approachable for technical and non-technical users
Design Systems — Build and maintain scalable design systems that enable consistent, efficient product development
Prototyping & Testing — Create interactive prototypes and conduct user testing to validate design decisions
Customer Communication Design
Onboarding Experience — Design seamless onboarding flows that reduce time-to-value and improve activation rates
In-App Communication — Create clear, helpful UI copy, tooltips, empty states, and error messaging
Help & Success Materials — Design in-product guidance and documentation that enable customer growth
Requirements
Professional Experience
4–6 years of product design experience with demonstrated end-to-end ownership
Proven track record designing for B2B SaaS or AI/ML products with complex user workflows
Portfolio demonstrating ownership of product design projects from strategy to execution
Technical Proficiency
Design Software — Advanced skills in Figma
Prototyping — Experience with interactive prototyping tools and a basic understanding of HTML/CSS
Core Competencies
Design Leadership
Strategic Vision — Aligns design decisions with business objectives and user needs
Systems Thinking — Creates scalable design frameworks that grow with the product and organization
Quality Standards — Maintains exceptionally high craft while moving quickly in a startup environment
Technical Execution
Self-Sufficiency — Ships complete product design work independently without requiring external support
Tool Mastery — Leverages best-in-class design tools to maximize output and quality
Cross-Platform Thinking — Ensures design consistency across web, mobile, and desktop experiences
User-Centric Approach
Research Integration — Incorporates user insights and data into design decisions
Usability Focus — Identifies and solves complex UX problems that impact customer success
Accessibility Awareness — Designs inclusive experiences that work for diverse user populations
Communication & Collaboration
Stakeholder Management — Presents design rationale effectively to founders and cross-functional partners
Cross-Functional Partnership — Works seamlessly with product and engineering teams
Customer Empathy — Understands enterprise customer needs and translates them into design solutions
Startup Agility
Rapid Iteration — Balances design perfection with speed of execution and learning