# Head of Marketing- US at Plotlineso

> Hybrid · United States · Director+ · Other · open. Source: https://alderhq.app/jobs/ashby%3Aplotlineso%3A4d940924-7657-4279-8cda-7bee56c8d4a8 (read 2026-11-04).

## Facts (observed)

- Company: [Plotlineso](https://alderhq.app/companies/plotlineso)
- Location text: San Francisco Office
- Where it can be done from (inferred): Hybrid · United States (evidence: "Location: San Francisco Office")
- Posted: 2026-10-21 (14 days ago)
- First seen by alder: 2026-11-02 · last verified: 2026-11-04
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://jobs.ashbyhq.com/plotlineso/4d940924-7657-4279-8cda-7bee56c8d4a8

## Pay and sponsorship

- Posted pay: not posted
- Market band for similar posted roles (SF Bay Area, n 637): p25 $218k, median $260k, p75 $298k

## Description (the employer's text)

### The Role

We're looking for a Head of Marketing to build and own our pipeline engine. This is a hands-on, player-coach role for someone who has personally run outbound at scale and knows how to turn it into a repeatable, measurable growth channel. You'll set the marketing strategy, build the team, and work shoulder to shoulder with Sales to generate a qualified pipeline based on our ICP.

### What you'll do

Run the outbound program end to end: ICP and account selection, list building, messaging, sequencing, and execution across email, LinkedIn, phone, and direct mail

Create a comprehensive list of target accounts, lead-handoff criteria, and pipeline targets with Sales leadership; review conversion data with Sales \[weekly\]

Write and standardise positioning and outbound messaging, and produce supporting assets: case studies, one-pagers, landing pages, sales enablement

Test segments, subject lines, offers, and channels, and document results

Own the marketing budget and report pipeline, CAC, and ROI to leadership and the board \[monthly\]

Run channels beyond outbound, for example hosted events for target accounts, active presence in industry forums and communities, podcasts and partner co-marketing; track each on pipeline created and cost per opportunity

### What we're looking for

### Required

8+ years in B2B SaaS marketing or growth, including 3+ years leading a marketing or demand generation function at an early- or growth-stage company

Experience building and running an outbound program that sourced pipeline and revenue, and can share the results (meetings, pipeline $, conversion rates)

Hands-on with sequencing, data, and CRM tools (e.g. Outreach, Salesloft, Apollo, Clay, ZoomInfo, Sales Navigator, HubSpot, Salesforce or related tools)

Has written and A/B tested outbound copy

Has owned a pipeline or revenue target jointly with Sales

Reports on funnel metrics, conversion rates, attribution, and forecasts

Own the marketing budget and report on pipeline, CAC, and ROI to the leadership team and board

### Nice to have

Paid acquisition experience (search, paid social, retargeting, ABM advertising)

Experience running events, communities, or partnerships that sourced pipeline

Experience launching marketing in a new market, segment, or region

Experience with product-led or sales-assisted motions

### Outcomes

### By 90 days

$1.5M in qualified pipeline

### By 12 months

$10M in qualified pipeline

At least 2–3 additional channels (e.g. events, communities, partnerships, podcasts) contributing measurable inbound pipeline

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/ashby%3Aplotlineso%3A4d940924-7657-4279-8cda-7bee56c8d4a8 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.