# Head of Website & Conversion at Pennylane > Hybrid · France · Director+ · Other · open. Source: https://alderhq.app/jobs/ashby%3Apennylane%3A19ec2825-e304-4e46-a77d-a99f8fd5ce7e (read 2026-11-04). ## Facts (observed) - Company: [Pennylane](https://alderhq.app/companies/pennylane) - Location text: Paris - Where it can be done from (inferred): Hybrid · France (evidence: "Location: Paris") - Posted: 2026-11-03 (1 days ago) - First seen by alder: 2026-11-03 · last verified: 2026-11-04 - Reposted: 0 times · edited: 0 times - Apply on the employer's site: https://jobs.ashbyhq.com/pennylane/19ec2825-e304-4e46-a77d-a99f8fd5ce7e ## Pay and sponsorship - Posted pay: not posted - Market band for similar posted roles (Paris, n 4): p25 €226k, median €281k, p75 €290k ## Description (the employer's text) ### Why this role exists ? At Pennylane, our website is a key engine for acquisition and conversion, transforming traffic from SEO, paid acquisition, media, and partnerships into demo bookings and self-sign-ups. With over 450,000 monthly visits, our website already brings together conversion, product management, engineering, and tracking. We are seeking a Head of Website & Conversion to provide clear leadership, structure the team, and scale our conversion performance. Reporting to the Head of Growth, you will lead a multidisciplinary squad and ensure the website’s speed, quality, and business impact. ### 🌍 What is Pennylane? Pennylane is one of France’s leading fintech unicorns, building the financial and accounting operating system for European SMEs and accounting firms. Founded in 2020, we help business owners make better decisions and empower accountants to focus on advising clients. ### A few figures illustrating our scale and ambition 💻 Over 1.3 million SMEs already work with Pennylane 🤝 More than 7,000 accounting firms use our platform 👨‍👩‍👧‍👦 Over 1,100 Pennylaners from more than 25 nationalities 💰 More than €400 million raised since launch 🌍 Remote-friendly, international culture expanding across Europe ### What You’ll Do You will lead our Website squad and collaborate closely with Growth, Product, Engineering, Sales, Demand Gen, Data, Brand, and Automation teams. ### Lead and Grow the Website Squad Set clear roles, objectives, and rituals Manage and develop multidisciplinary profiles across conversion, product, and engineering Foster growth in autonomy and seniority Integrate AI into daily work to accelerate processes (e.g., backlog management, landing-page creation) Recruit additional talent as needed ### Drive Conversion Define and prioritize initiatives that improve demo bookings and self-sign-ups Frame, challenge, and unblock projects while empowering owners Monitor conversion KPIs and ensure focus on measurable business impact Share results and learnings with Growth, Sales, and Product teams ### Scale Experimentation Enhance the pace and quality of our A/B testing program Structure identification, prioritization, design, and analysis of hypotheses Ensure statistical rigor and clear decision-making from experiments Make experimentation a consistent driver of website performance ### Deliver Strategic Projects Lead brand redesigns and update commercial messaging Support new product launches with self-sign-up journeys Prepare the website for international expansion Coordinate stakeholders, manage dependencies, and handle competing priorities ### Protect Technical and Data Foundations Partner with Engineering to ensure website performance, reliability, and security Own tracking plan and conversion data quality Align Growth and Data teams on trusted metrics and reporting ### What You Bring 7–10 years of experience in Growth, Conversion, or Product, including people-management Strong expertise in CRO and/or product management for a high-traffic website Proven track record in delivering measurable conversion improvements Experience managing and developing multidisciplinary teams Deep understanding of experimentation and A/B testing methodologies Ability to collaborate with Engineering on performance, tracking, and security (coding not required) Experience leading complex projects with multiple business and technical stakeholders Strong leadership, communication, and prioritization skills Hands-on experience using AI to enhance personal and team operations Fluent English Experience in B2B SaaS, marketplaces, self-sign-up models, or fast-growing e-commerce (plus), along with tracking and analytics knowledge ### 🛠️ Tools and Environment You will work with experimentation, tracking, and analytics tools such as AB Tasty, GA4, GTM, and Amplitude and use AI to boost squad operations and execution. ### What You Can Expect Ownership of a strategic website attracting over 450,000 visits per month Direct and measurable impact on demo bookings, self-sign-ups, and company growth Opportunity to structure and grow a multidisciplinary Website squad --- Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/ashby%3Apennylane%3A19ec2825-e304-4e46-a77d-a99f8fd5ce7e and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.