What is Packz?

Packz is a best-in-class gamified collectibles platform. Open digital packs and watch boxes, get real graded trading cards and watches, and either have them shipped to your door or sell them back instantly.

In just one year, we've gone from zero to one of the leading pack-ripping platforms, and we're just getting started. Hundreds of thousands of collectors use Packz. We're consistently one of the top-ranked free games on the App Store, and we recently reached #1 in Sports Games. We are backed by some of the world's best investors, including those who previously backed companies like DraftKings, AviaGames, and StockX.

We have a small, elite team - this is an opportunity to join early as we build in a $100B+ category.

The Role

We are hiring a Performance Marketing Lead to own Packz's entire paid media stack. You'll report directly to the CEO and have full ownership over deploying a nine-figure annual advertising budget.

We buy across Meta, TikTok, Snapchat and DSPs. You'll decide where every dollar goes, run each platform yourself, and own how we measure what's working.

This is a very hands-on role. You'll be in the ad platforms every day, running a high-volume creative testing program, deciding which ads scale and which get cut, and checking the details that decide whether a campaign works. We've built internal systems that automate much of ad launching, and we keep building more, so your time goes into judgment rather than repetitive setup.

It's also much more than media buying. Alongside the daily work, you'll shape our paid strategy and how we measure it, and decide which channels we open next and how fast we scale them.

What You'll Do

Own the budget and the strategy

Deploy a nine-figure annual paid media budget across channels, shifting spend every week toward where it earns the best return

Set performance goals with the CEO and report progress against them

Open new channels: design the first tests, read the results quickly, and scale or cut.

Run the platforms day to day

Build out our creative testing framework: we have a first version, and you'll turn it into a repeatable system for what to test, how much to spend on each test, and when a result is clear enough to act on

Launch new ads at high volume, with clean setup, tracking and targeting on every one.

Set the thresholds that decide when a test has enough spend and conversions to move into scaling campaigns, keep testing, or be turned off, and apply them consistently

Turn off losing ads promptly and put more budget behind the winners

Check every launch before it goes live (copy, links, tracking, placements, targeting and assets) so errors are caught before they cost money

Keep a clear log of every test: what launched, what won, what lost, and what's worth trying next, so each round builds on the last

Own measurement

Own our attribution setup and the rules we use to credit installs and signups across platforms

Find out what each channel really contributes, beyond what the platforms report

Use AI tools to find patterns in performance faster and turn them into decisions

Work across the company

Give our creative team specific, data-backed direction: which hooks, formats, angles and concepts are working, and what to make next

Own ad-policy approvals and appeals with each platform, working alongside our legal team, so every asset is approved and ready on its launch date

Partner with engineering to extend our ad-launch automation and reporting

What We're Looking For

5+ years of hands-on direct-response media buying, including mobile app campaigns at scale, with deep expertise in Meta and TikTok

Experience running Snapchat, X, Apple Search Ads, and DSPs or app networks such as Moloco, AppLovin or Google App Campaigns

A track record of running high-volume creative testing and turning winning ads into campaigns that scale

Experience owning a large paid budget across several channels and allocating it based on results

Strong command of unit economics and performance measurement

A curious, experimental mindset: you enjoy trying new strategies, channels and formats, and you'd rather run a quick test than debate an idea