# Director, Product Marketing at Loopio > Remote · Canada · Director+ · Other · open. Source: https://alderhq.app/jobs/ashby%3Aloopio%3A85def994-52a5-4bc2-9304-cb3c20fba5ed (read 2026-11-10). ## Facts (observed) - Company: [Loopio](https://alderhq.app/companies/loopio) - Location text: Toronto, ON Hub; Vancouver, BC Hub - Where it can be done from (inferred): Remote · Canada (evidence: "Location: Toronto, ON Hub; Vancouver, BC Hub") - Posted: 2026-11-03 (7 days ago) - First seen by alder: 2026-11-07 · last verified: 2026-11-08 - Reposted: 0 times · edited: 0 times - Apply on the employer's site: https://jobs.ashbyhq.com/loopio/85def994-52a5-4bc2-9304-cb3c20fba5ed ## Pay and sponsorship - Posted pay: CAD 136k–CAD 175k per year (from the listing's pay field) - Market band for similar posted roles (Toronto, n 66): p25 CAD 122k, median CAD 155k, p75 CAD 207k ## Description (the employer's text) ### Take your career to new heights with Loopio! 🚀✨ Loopio is looking for a Director of Product Marketing to lead product marketing strategy and execution for our most important initiatives. As our most senior PMM, you’ll set the direction for pricing, go-to-market product strategy, and competitive positioning across the portfolio, partnering closely with Product, Sales, and Marketing leadership to translate product strategy into market-winning plans. This role backfills a critical leadership position on the Product Growth & Experience team and reports directly to the VP, Product Growth & Experience. This is a high-visibility, high-autonomy opportunity for someone with proven success scaling a B2B SaaS company who wants to shape how Loopio wins in a competitive, AI-driven market. Note: This is an existing vacancy on the team ### 💻 What You’ll Be Doing Own the narrative for Loopio’s evolution into a multi-product, AI-native portfolio, translating capabilities across product lines into a single, coherent market position Set go-to-market strategy for major product launches and strategic initiatives, aligning Product, Sales, Customer Experience, and Marketing around a single narrative and launch plan Partner closely with Product, Finance, and GTM on pricing strategy, shaping structure, packaging, and value metrics to drive adoption and expansion revenue Shape competitive positioning and win/loss analysis, turning market and customer insight into messaging, battlecards, and sales enablement that sales teams actually use Partner with the senior leadership team on long-term product and market strategy, representing the voice of the customer and the market in major planning cycles Mentor and provide strategic guidance to other product marketers, raising the bar for product marketing craft across the team Act as a trusted advisor to product team peers on roadmap prioritization, bringing market and competitive context to major build decisions Represent Loopio externally as a thought leader and spokesperson for our positioning, through analyst briefings, customer conversations, and industry events ### ✨ What You’ll Bring to the Team 8+ years of product marketing experience in B2B SaaS, with a track record of owning pricing and go-to-market strategy for a core product line Experience with AI-driven products and how they change buyer behavior and competitive dynamics Proven experience designing and launching pricing and packaging changes that measurably moved revenue or adoption Strong executive presence and the ability to influence senior stakeholders across all functions Deep experience building competitive positioning and messaging that sales and customer-facing teams rely on day to day A strategic mindset paired with the ability to get into the details when a launch or pricing change needs it Excellent written and verbal communication skills, comfortable presenting to executive leadership and customers alike Experience mentoring or informally leading other product marketers or GTM professionals Experience in the proposal, RFP, or sales enablement space is a plus ### Where You’ll Work 📍 Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We are HQ’d in Canada, with established hub regions around the world where we hire from. Our employees (or Loopers, as we call ourselves!) live and work in 🇨🇦 Canada (British Columbia and Ontario), 🇺🇲 US, 🇮🇳 India (specifically in Gujarat, Maharashtra, and Bengaluru), and 🇬🇧 London. The majority of our team is based in ON and BC, which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (Within BC). We offer flexible co-working locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient co-working space located in the heart of Downtown Toronto and a 12-minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you! You’ll collaborate with your teams virtually across the UK, India, and North America (we’re just a Zoom call and Slack message away!) with core sync hours and focus time for headsdown work 🙇🏾 during the workday --- Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/ashby%3Aloopio%3A85def994-52a5-4bc2-9304-cb3c20fba5ed and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.