Job Description

The Core Accounts Representative is an empowering role dedicated to ensuring the success of our System Integrators and End-Users. This position is responsible for cultivating strong relationships and providing system integrators and end-users with the necessary resources, training, and incentives to expand their business with the Ignition platform. This role requires a data-oriented and proactive approach to managing the partner lifecycle, providing critical insights to the broader team, and representing the company to grow the Integrator ecosystem. You will be instrumental in ensuring the successful adoption of the Ignition platform and expanding our Integrator footprint. The ideal candidate will have a passion for building long-term ecosystem growth. This is a full-time role with remote, hybrid, on-site opportunities available. Occasional travel is required.

Responsibilities

Managing a portfolio of Core Account System Integrators or End-Users as strategic revenue accounts and building and maintaining strong multi-level relationships (e.g., Owner/President, Engineering Manager, Engineers, Sales/Marketing)

Activating dormant integrators or end-users into first-time Ignition purchasers by executing structured outreach, enablement, and pipeline development campaigns

Leveraging recognition, tiering, and incentives to motivate integrators, ensuring program benefits (discounts, co-marketing, visibility) are tied to performance and project execution

Driving integrator growth by increasing the number of projects, revenue contribution, and end-user accounts influenced by each Core Account

Tracking and reporting Core Account performance in CRM, spotting trends, ensuring accurate projections, engagement scorecards, integrator tier assignments, and recommending corrective actions

Assisting in preparing and delivering technical demos to integrators and end-users

Collaborating with Marketing, Training, and Sales Engineering teams to provide resources, campaigns, and technical support needed to accelerate adoption of Ignition to integrators and end-users as necessary

Staying informed about industry trends, competitor offerings, and market shifts impacting integrators/end-users, and using these insights to position Ignition for greater market penetration

Strengthening the Core Account ecosystem and drive channel visibility by representing Inductive Automation at IA events and integrator-led campaigns

Must pass Core Account Representative Training Program within probationary period of 120 working days

Must complete Ignition Core Certification Test within probationary period 120 working days

Must complete Capstone demonstration within 2 attempts

Requirements

Bachelor’s degree in Business, Engineering, or related field or 4 years of equivalent experience

Minimum of 2 years of experience in account management, channel sales, or business development, ideally in industrial automation, software, or technology distribution

Demonstrated success in growing channel partners or strategic accounts against measurable revenue targets

Strong relationship-building skills with ability to engage executives, managers, engineers, and sales/marketing teams at partner organizations

Experience running structured business reviews, forecasting, and pipeline management in a CRM (Salesforce, HubSpot, or equivalent)

Excellent communication and presentation skills

Not required, but preferred

Familiarity with System Integrator business models and the industrial automation ecosystem (SCADA, MES, IIoT, PLCs, OT/IT convergence)

Previous experience with channel enablement programs (training, MDF, certifications)

Background in managing partner tiering systems, certifications, or growth programs

About Us

Who are we?

Champions for industrial automation innovation and driven by a mission statement to empower our customers to swiftly turn great ideas into reality by removing all technological and economic obstacles, we create and deliver solutions that relieve pain points, bring efficiency to operations and optimize integration.