# Head of Marketing at Improbable

> Remote · worldwide · Director+ · Other · open. Source: https://alderhq.app/jobs/ashby%3Aimprobable%3A87dbae77-a37f-4139-aee1-83f92df6c773 (read 2026-11-06).

## Facts (observed)

- Company: [Improbable](https://alderhq.app/companies/improbable)
- Location text: Remote - International
- Where it can be done from (inferred): Remote · worldwide (evidence: "Remote role open worldwide")
- Posted: 2026-07-24 (105 days ago)
- First seen by alder: 2026-11-02 · last verified: 2026-11-04
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://jobs.ashbyhq.com/improbable/87dbae77-a37f-4139-aee1-83f92df6c773

## Pay and sponsorship

- Posted pay: not posted

## Description (the employer's text)

At Improbable, we build and scale ambitious AI and Web3 ventures shaping the next generation of the internet.

We’re hiring for a venture building a next-generation blockchain for real-time, large-scale applications. Designed to overcome the speed and cost limitations of traditional blockchain infrastructure, the technology is fast, cost-efficient and fully EVM-compatible, enabling developers, creators and communities to build immersive products with greater ownership and interoperability.

The ecosystem includes a first-party DEX, a prediction markets protocol and several upcoming products.

### About the role

We are looking for a Head of Marketing to turn this technology and product portfolio into adoption, volume and a recognised market position.

This is the venture’s most senior marketing role. You will report to the CEO, join the leadership team and own marketing across the Layer 1 and the products built on it.

You will build a product-led marketing engine that can repeatedly take technical products to market, acquire users and turn launches into sustained growth.

This is a player-coach role. You will set the strategy, build and lead the team, and remain close enough to the work to sharpen positioning, challenge campaigns and lead important launches yourself.

### What you'll be doing

Own the marketing and growth strategy: Set the priorities, targets and operating model across the Layer 1, first-party DEX, prediction markets protocol and future products.

Drive product adoption: Build measurable acquisition, activation and retention programmes for traders, developers, partners and the wider Web3 market.

Lead positioning and launches: Define the venture’s narrative and create clear positioning and go-to-market plans for each product.

Build a high-performing function: Shape the team, establish clear accountability and keep internal and external specialists focused on product and commercial outcomes.

### What we are looking for

You are a product and growth-focused marketing leader who has worked successfully across both Web2 financial products and Web3.

You understand the structured, data-led approach to marketing found in fintech or traditional finance. You have also applied that experience within a Web3 environment such as a DeFi, DEX, Layer 1 or Layer 2.

Senior marketing leadership experience across both Web2 and Web3

End-to-end ownership of positioning, go-to-market and growth

Evidence of increasing users, trading volume, revenue or market share

A strong understanding of acquisition, activation and retention

Experience leading teams while remaining hands-on

The ability to use data to prioritise decisions and measure results

If you have built and scaled marketing across both Web2 financial products and Web3, and want to shape how a next-generation blockchain ecosystem goes to market, we’d like to hear from you.

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/ashby%3Aimprobable%3A87dbae77-a37f-4139-aee1-83f92df6c773 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.