Ibotta is seeking a Senior Manager of Lifecycle Marketing to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. You will own the strategy behind how Ibotta Savers discover, engage with, and keep coming back to Ibotta to drive revenue for the business. This role sits at the heart of our D2C Marketing team, spanning onboarding, engagement, retention, and win-back, along with the bonus and rewards programming that powers our biggest tentpole moments.

You'll lead a team of lifecycle marketers that turns data into personalized, always-on and seasonal Saver journeys across email, push, in-app, and SMS. But the scope goes beyond sending great campaigns. You'll build the playbook for how Ibotta thinks about the entire Saver lifecycle: connecting evergreen programs, tentpole campaigns, and new product launches into one cohesive experience that drives activation, redemption, and long-term retention. If you're a consumer-obsessed marketer who loves behavioral segmentation, experimentation, and building programs that scale, this is your role.

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.

What you will be doing

Lifecycle Strategy & Journeys

Own the end-to-end Saver lifecycle strategy, from new Saver onboarding and first redemption through habit formation, retention, and win-back

Design, build, and continuously optimize always-on journeys in Braze across email, push, and in-app messaging,

Develop a segmentation and personalization framework that delivers the right message to the right Saver at the right moment, based on behavior, tenure, and value

Identify key drop-off points across the Saver journey and use data to design interventions that drive activation, engagement, and reactivation

Bonus, Rewards & Tentpole Programming

Lead lifecycle strategy and execution for bonus and rewards programs, including evergreen bonuses and seasonal tentpoles (e.g., Thanksgiving, Back to School, holiday)

Partner with Finance, Analytics, and Marketing Operations to plan, manage, and optimize lifecycle and bonus budgets, ensuring every dollar drives incremental Saver value

Own the lifecycle rewards programming calendar, coordinating timing, offer strategy, and messaging across channels and teams

Collaborate with Sales and Client teams to integrate brand and retailer partnerships (including sponsorships) into Saver-facing lifecycle programs

Measurement, Experimentation & Team Leadership

Define success metrics for the lifecycle program (activation, redemption, retention, reactivation, incrementality) and build the reporting to track and optimize against them

Champion a test-and-learn culture through rigorous A/B and holdout testing, turning insights into repeatable playbooks

Partner with Product, Engineering, and Data to shape lifecycle tooling, triggers, and data infrastructure, and to bring lifecycle thinking into new product launches

Lead, coach, and grow a team of lifecycle marketers, setting clear priorities and raising the bar on strategy, craft, and operational excellence

Partner with Integrated, Creative, User Acquisition, and Care teams on coordinated, multi-channel campaigns that make Ibotta feel like one seamless experience

Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency & A good idea can come from anywhere

What we are looking for

7–10 years of consumer marketing experience, with at least 4 years focused on lifecycle, CRM, or retention marketing

2+ years of experience managing and developing a team of marketers

Proven track record building and scaling lifecycle programs that measurably improved activation, engagement, and retention

Hands-on expertise with Braze or similar customer engagement platforms (e.g., Iterable, Salesforce Marketing Cloud)

Experience managing incentive, bonus, loyalty, or rewards programs and their associated budgets