# Director of Performance Marketing at Honeydew > Hybrid · United States · Director+ · Other · open. Source: https://alderhq.app/jobs/ashby%3Ahoneydew%3Aedf8160d-a0c2-47cd-a3e8-cb668860d4e7 (read 2026-11-07). ## Facts (observed) - Company: [Honeydew](https://alderhq.app/companies/honeydew) - Location text: New York, NY - Where it can be done from (inferred): Hybrid · United States (evidence: "Location: New York, NY") - Posted: 2026-10-16 (21 days ago) - First seen by alder: 2026-11-02 · last verified: 2026-11-04 - Reposted: 0 times · edited: 0 times - Apply on the employer's site: https://jobs.ashbyhq.com/honeydew/edf8160d-a0c2-47cd-a3e8-cb668860d4e7 - Skills listed (inferred): Go ## Pay and sponsorship - Posted pay: not posted - Market band for similar posted roles (New York, n 841): p25 $165k, median $205k, p75 $250k ## Description (the employer's text) ### About Honeydew No one should suffer from a treatable skin disease because they couldn't access care. That's what Honeydew is fixing — a platform connecting hundreds of millions of people to licensed dermatologists, FDA-approved treatments, and ongoing skin health support. We've helped 50,000+ patients get life-changing results, we're growing 4x YoY, and we're just getting started. ### The Opportunity Honeydew is growing rapidly, and paid media is a core part of our growth engine. Meta, Google, TikTok, a growing roster of creator and influencer partners, and an in-house creative team are all part of an high-performance operation. We’re hiring a Director of Performance Marketing to own this engine end to end. You’ll manage an eight-figure budget, and you’ll have real autonomy to put it wherever the returns are greatest. You’ll report to and work directly with the Head of Growth, as well as CEO and CFO on strategy and targets. A lot is already built around you. An in-house creative team (strategy, production, editing) that briefs, makes, and iterates on the assets you’ll need. A partnerships leader who runs celebrity, creator, and influencer relationships and keeps talent and content flowing. A paid search lead and paid social coordinator who will report to you. Your job is to increase our rate of growth by deciding where dollars go, what gets tested, and where the results take us next. One thing to know going in: we advertise prescription treatments. Every paid platform has health restrictions, and tracking is HIPAA-adjacent. If you’ve bought in a regulated category, that’s a real advantage. If you haven’t, you’ll need to find the constraint interesting rather than annoying. ### What you'll own Spend allocation & buying. You'll be accountable for paid social & search spend and strategy on day one, and you've personally run meaningful budgets on several platforms. You have an excellent understanding of what the platform automations and when to override them Measurement. ROAS and CAC by channel, multi-touch attribution, media mix modeling, incrementality and geo holdout tests, and the responsibility to know when each one is lying. CRO and Digital Product. You'll work with our designers and engineers to customize sleek onboarding experiences for the different channels your audiences reach. New channels. Testing and launching platforms we're not on yet, and buying on them yourself before we hire for them. The creative testing loop. What gets tested, when and how, and what the results tell the creative team to make next. The team. You'll manage our paid search lead and paid media coordinator and be responsible for their development. Both are high performing and ready for more scope. Data, tracking, and privacy. Our marketing data pipelines, conversion tracking, and privacy and consent platform, so the numbers hold up and we stay compliant. Paid media strategy. Budget planning, forecasting, channel mix, and the case for what we should and shouldn't be doing. You'll be measured on blended CAC at target new patient volume. ### Throughout 2027, your work will include Launching new channels: connected TV, a bigger TikTok presence, affiliate, programmatic, and in-app inventory Rebuilding spend allocation around incrementality rather than platform-reported ROAS Leveling up tracking and measurement so it survives consent changes and finance trusts it Partnering closely with the creative team on testing Hiring and leveling up the team to match the channel mix ### Who we're looking for You're probably 7 to 10 years in. You've led performance marketing at a fast-growing D2C company (Series B to D is the sweet spot), or you've done it for several at an agency and want to own one business in-house. You've bought across the major performance channels: social, search, CTV, programmatic, display. You're extremely analytical and you understand the whole funnel, from first impression to a patient starting treatment, and you make spend decisions with all of it in view. You can explain a complicated call to a founder or a CFO in plain language. --- Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/ashby%3Ahoneydew%3Aedf8160d-a0c2-47cd-a3e8-cb668860d4e7 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.