Why work at Higgsfield AI?

We're the fastest-scaling generative AI company in history, hitting $1B in annual revenue run rate, 30M+ users worldwide, 6M+ generations per day, and powering 390 of Fortune 500 brands. We're building at the absolute frontier of AI-powered video creation and next-generation creative tools. Joining Higgsfield means becoming part of a high-impact team shaping the future of AI-native experiences, at a company that isn't just moving fast, but rewriting what fast looks like.

About the role

Higgsfield AI is looking for a GTM Lead, Japan to open and own our Japanese business. You will be our first person on the ground and our primary representative in the market, responsible for turning Japan's agencies, brands, broadcasters, studios and gaming companies into Higgsfield customers.

You will define the Japan go-to-market, source and close the first Japanese enterprise and agency deals yourself, sign the distribution partners that are the natural route to market, and set the playbook that the next wave of Japan hires will follow. You will be the voice of Japan inside Higgsfield and the face of Higgsfield in Japan, working closely with our Asia-based Growth team and directly with company leadership. For the right candidate the role grows into Country Manager, with responsibility for building the Japan team.

The ideal candidate has sold creative, marketing or AI technology into Japanese enterprises and agencies, brings an existing network across Japan's largest agencies, media groups and brands, and is energised by owning a country from zero.

What you'll do

Open the Japanese market

Build and execute Higgsfield's Japan go-to-market strategy, starting with a named list of 30 to 40 target accounts across advertising and creative agencies, consumer brands, broadcasters and streamers, anime and film studios, gaming and music, narrowed to around 10 priority accounts.

Personally source, run and close the first Japanese enterprise and agency deals, with the patience, consensus-building and long-term orientation that Japanese business relationships require.

Convert high-usage Japanese creators, teams and agencies already on the platform into team and enterprise accounts.

Lead localisation of positioning, packaging, pricing, onboarding and campaigns for Japan with Marketing and Product.

Build pipeline and revenue

Own Japan pipeline, forecast and bookings; keep 3x+ pipeline coverage and report weekly to leadership.

Run an outbound-first, in-person motion alongside inbound from the platform: executive outreach, events, partner introductions and creator-community referrals.

Lead commercial negotiations and enterprise agreements, and navigate Japanese procurement, security, legal and consensus processes.

Build local references and case studies that make the next Japanese deal easier than the last.

Work the ecosystem

Build relationships with senior executives at Japan's largest agencies, media groups, brands and technology conglomerates.

Identify and sign the distribution partners that are the natural route to market in Japan (trading houses, telcos and platforms, system integrators, large agencies and production houses) with the Head of Partnerships.

Represent Higgsfield at Japanese industry events, with press and in the creator community as the leading AI video platform for creative work.

Act as the subject-matter expert on the Japanese market: competitors, regulation, rights and talent-likeness questions, and emerging AI trends, and surface them to Product, Legal and leadership.

Work with Finance, Legal and People on the local entity, contracting and hiring groundwork as the business grows.

Define what the Japan team should look like at 3 and 10 people, and help hire it.

What success looks like in year one

A Japan go-to-market plan, named-account list and localised offer that leadership has signed off.

The first marquee Japanese agency, brand or studio customers live in production, with public references.

At least one distribution or channel partnership signed and producing pipeline.