# Marketing Analyst - Network Optimization at Gen Digital > Hybrid · United States · Unspecified · Other · open. Source: https://alderhq.app/jobs/ashby%3Agen-digital%3Afd216bcd-b8a1-422b-a663-acb94d62d2a8 (read 2026-11-07). ## Facts (observed) - Company: [Gen Digital](https://alderhq.app/companies/gen-digital) - Location text: USA - New York, NY - Where it can be done from (inferred): Hybrid · United States (evidence: "Location: USA - New York, NY") - Posted: 2026-10-21 (17 days ago) - First seen by alder: 2026-11-02 · last verified: 2026-11-04 - Reposted: 0 times · edited: 0 times - Apply on the employer's site: https://jobs.ashbyhq.com/gen-digital/fd216bcd-b8a1-422b-a663-acb94d62d2a8 ## Pay and sponsorship - Posted pay: $95k–$120k per year (from the listing's pay field) - Market band for similar posted roles (New York, n 2353): p25 $75k, median $120k, p75 $175k ## Description (the employer's text) ### About Gen Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs. At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage. If this sounds like you, we’d love you to be part of Gen. ### Role Overview The Marketing Analyst – Network Optimization will use data and experimentation to uncover what drives marketplace performance, turning analysis into clear, actionable recommendations that shape the strategy, execution, and continuous improvement of tests. This role sits at the intersection of marketing analytics, data science, product, and commercial strategy. The ideal candidate is comfortable working in a fast-paced environment, moving quickly from questions to analysis to action. At the core of the role: translating business questions into testable hypotheses, designing sound experiments, monitoring live tests, and delivering clear, data-driven readouts that inform optimization decisions — supported by day-to-day management of the test agenda. ### Key Responsibilities ### Marketplace and Marketing Analytics Conduct exploratory analysis to understand changes in customer behavior, traffic quality, offer engagement, and downstream outcomes. Monitor marketplace and funnel performance to identify optimization opportunities across customer experience, offer display, partner performance, and monetization. Support opportunity sizing and business-case development for proposed optimization initiatives. Partner with analytics and data science teams to improve measurement quality, data reliability, and experimentation velocity. Help develop repeatable processes for rapid testing, post-test analysis, and continuous optimization. ### Test Design and Execution Support the development and maintenance of a prioritized test-and-learn agenda across network optimization, offer display, ranking, curation, pricing, eligibility, and related marketplace levers. Translate business opportunities and performance signals into clear hypotheses, test objectives, target populations, success metrics, and guardrail metrics. Help design A/B, holdout, multivariate, and other controlled experiments in partnership with Product, Engineering, Data Science, and business stakeholders. Coordinate test setup, launch readiness, audience splits, documentation, timelines, and stakeholder communication. Track execution from initial idea through implementation, launch, monitoring, analysis, and final recommendation. Work quickly and pragmatically while maintaining analytical rigor and attention to detail. ### Test Readouts and Reporting Monitor live experiments and summarize performance across key funnel and marketplace metrics. Produce concise, decision-oriented test readouts covering methodology, results, limitations, learnings, and recommended next steps. Analyze metrics such as impressions, click-through rate, conversion, click-to-funded rate, revenue, revenue per lead, revenue per click, and partner or network efficiency. --- Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/ashby%3Agen-digital%3Afd216bcd-b8a1-422b-a663-acb94d62d2a8 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.