About Gelato

Gelato has created the world's largest global network for on-demand production of custom products, from t-shirts and mugs to books and wall art. We empower a new generation of ecommerce entrepreneurs to share their creativity worldwide while embracing local, sustainable production. By producing locally and perfectly matching supply with demand, we eliminate waste and reduce carbon emissions.

At Gelato, we don't own production facilities, we build the software that connects them. With over 250 production partners in 32 countries, our network can deliver custom products to five billion people in just 72 hours. It's smarter, faster, and greener.

With GelatoConnect, our SaaS platform, we're driving innovation in print production. GelatoConnect simplifies operations for print producers by automating procurement, workflows, and logistics into one seamless system. By boosting efficiency and cutting costs, it helps businesses scale to meet market demands. With GelatoConnect, we're reshaping the print industry to be more efficient, sustainable, and profitable.

About Optimalprint

Optimalprint is where Gelato began. What started as a single ecommerce platform has grown into a global brand operating in 20+ markets across Europe, North America, and Australia, helping millions of customers create personalized

photo products, cards, prints, and more.

We run large, multi-million-euro advertising budgets across a wide portfolio of markets and channels. We move fast, measure everything, and we are rebuilding our customer acquisition engine for the age of AI. That is where you come in.

The Opportunity

This is not a traditional performance marketing team and we are looking to grow it. We are hiring an AI Marketing Specialist, someone who treats AI not as an occasional tool but as the default operating layer for everything they do, from media buying and analysis to creative production and competitor intelligence.

You will own real budgets and real channels from day one, with the mandate and the freedom to automate, experiment, and rethink how acquisition works at a global scale. If you are quantitatively minded, relentlessly curious, and excited by the idea that one sharp operator armed with AI can outperform an entire team using legacy workflows, this role is built for you.

You will learn the full mechanics of growing a large, global ecommerce company, work directly with engineering, creative, and data teams, and have a direct line to leadership. The ceiling here is high and largely set by your own ambition.

What You'll Do

Paid media across every major channel

Plan, launch, optimize, and scale campaigns across Meta Ads, Google Ads, YouTube Ads, TikTok Ads, Pinterest Ads, and emerging platforms (including AI-native ad placements as they mature).

Manage budget allocation and forecasting across 20+ markets, balancing growth and efficiency targets (ROAS / CAC / contribution margin).

Own bidding strategy, audience design, product feed quality, and full-funnel campaign structure.

AI-first automation and tooling

Build, test, and maintain AI agents and automation workflows that handle repetitive media-management tasks - negative keyword management, search-term mining, budget pacing, anomaly detection, and reporting.

Use LLMs and agentic tooling (e.g. Claude, MCP-based integrations, the platform ad APIs) to compress work that traditionally took days into minutes.

Continuously scout, evaluate, and roll out new AI tools across the marketing stack, with a bias toward shipping working prototypes over slide decks.

Creative pipeline

Drive the production of ad creatives and ad copy at scale using generative AI, building repeatable pipelines that turn product and market inputs into high-volume, on-brand static and video assets.

Run structured creative testing and feed winning insights back into the generation process.

Marketing technology and tracking

Own and maintain tracking infrastructure, including Google Tag Manager, conversion tracking, server-side tagging, and the integrity of the data feeding our bidding algorithms.