fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.

As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.

About this role

Generative media is moving from novelty to default infrastructure, and our GTM org has to scale ahead of that curve without diluting the bar. You'll own full-cycle hiring across GTM, Technical Sales, Revenue Operations, Partnerships, and Marketing— and you'll build the systems that make that hiring repeatable.

This is a builder's role. You'll be designing process rather than inheriting it, and you'll be close enough to the business that you're expected to have opinions about who we should hire, not just how fast.

What you'll do

Run full-cycle search for GTM roles — from AEs in a new segment to senior leadership — with speed and a high hit rate

Source proactively for a market where the best candidates aren't applying: people who can sell technical infrastructure to developers and close eight-figure enterprise commitments

Build the recruiting operating system: pipeline health metrics, funnel diagnostics, forecasting, and scorecards that hold up when hiring volume doubles

Design role-specific interview loops that actually predict performance at fal — including how we assess technical fluency in GTM hires who need to speak credibly to engineers

Partner directly with GTM leadership and on headcount planning, leveling, and comp positioning

Build diverse pipelines and keep our process fair and consistent as it scales

Make the candidate experience match the product: fast, clear, no friction

Establish fal as a destination for GTM talent in AI infrastructure

Requirements/Nice to have

Have 5+ years of full-cycle recruiting experience, with a strong track record hiring GTM in high-growth technical companies (infra, developer tools, API/PLG businesses, or AI)

Can hold a credible conversation about how a technical product is sold — enough to screen for it, not just keyword-match résumés

Have built recruiting process and metrics from a thin starting point, not just operated inside a mature machine

Are proficient with a modern stack (Ashby, LinkedIn Recruiter, AI-assisted sourcing tools) and are opinionated about where automation helps and where it doesn't

Have hired across levels, from early-career SDRs to VP-level leaders

Are an exceptional communicator who can push back on a hiring manager and keep the relationship

Are comfortable with ambiguity, shifting priorities, and a bar that doesn't move

Experience hiring solutions engineers, forward-deployed engineers, or developer advocates

Exposure to partnerships or ecosystem roles (model labs, cloud providers, platform partners)

You've been the first or second recruiter supporting a function

What we offer at fal

Interesting and challenging work

Competitive salary and equity

A lot of learning and growth opportunities

We offer visa sponsorship and will help you relocate to San Francisco.

Fully covered health, dental, and vision insurance (US)

Regular team events and offsite

Compensation

$160,000 - $200,000 + equity + comprehensive benefits package

U.S. EQUAL EMPLOYMENT OPPORTUNITY INFORMATION

fal provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other classification protected by applicable law.