# GTM Systems Manager at Ethyca > Onsite · United States · Manager · Other · open. Source: https://alderhq.app/jobs/ashby%3Aethyca%3Afec826d7-ba18-4f5e-a9ea-eab01e480b9d (read 2026-11-08). ## Facts (observed) - Company: [Ethyca](https://alderhq.app/companies/ethyca) - Location text: New York; Montreal - Where it can be done from (inferred): Onsite · United States (evidence: "Location: New York; Montreal") - Posted: 2026-10-09 (30 days ago) - First seen by alder: 2026-11-04 · last verified: 2026-11-04 - Reposted: 0 times · edited: 0 times - Apply on the employer's site: https://jobs.ashbyhq.com/ethyca/fec826d7-ba18-4f5e-a9ea-eab01e480b9d ## Pay and sponsorship - Posted pay: not posted - Market band for similar posted roles (New York, n 1079): p25 $120k, median $150k, p75 $178k ## Description (the employer's text) About The Role NOTE: Priority will be given to candidates available to work on-site in New York City or Montreal, QC, Canada. As GTM Systems Manager, you will own the architecture, integration, and optimization of our Sales and Marketing technology stack. This is a role at the intersection of systems design, marketing and revenue operations, and process implementation. You will be the primary owner of our core GTM tools, including HubSpot as our system of record, along with Gong, Clay, and adjacent tools. You will own the systems roadmap and serve as a thought partner to Sales and Marketing leadership on how the platform foundation can drive efficiency and revenue outcomes. You will design the workflows and automation that scale with us, and ruthlessly prioritize the work that moves the business forward. Responsibilities GTM Tech Stack Ownership Own the architecture and day-to-day operation of the Sales and Marketing tech stack, with HubSpot as the system of record Evaluate, implement, and integrate adjacent tools (Gong, Clay, and others) to create a cohesive, high-leverage revenue infrastructure Lead system integrations and ensure clean, reliable data flows across the stack via native connectors, middleware, and API-based integrations Make build, buy, or kill decisions on tools. Consolidate where possible, eliminate redundancy Maintain a documented system architecture so the stack remains legible and scalable as the team grows Proactively find opportunities for process automation across the GTM org by leveraging AI and workflow tooling. HubSpot Administration Serve as the primary HubSpot admin: users, teams, permissions, properties, pipelines, and lifecycle stages Build and maintain workflows, automations, and reporting that power day-to-day Sales and Marketing operations Establish and enforce data governance: property naming conventions, picklist hygiene, deduplication, and record lifecycle policies Business Process Design Partner with Sales and Marketing leaders to document and continuously improve the core GTM business processes, including lead-to-opportunity, opportunity-to-close, customer onboarding, renewal, and expansion Identify friction points in the revenue motion before they become bottlenecks. Propose and ship solutions Build the operational foundation for new GTM motions (outbound plays, ABM programs, PLG signals, etc.) as the company evolves AI & Automation Identify opportunities to apply AI and automation to repetitive GTM workflows like enrichment, routing, follow-up, and reporting Stay current with developments across the modern revenue stack and bring a point of view on where we should be investing Enablement & Adoption Partner with Enablement to ensure reps actually use the systems you build Document workflows, build training materials, and run change management for new processes and tools Measure adoption and iterate. A system no one uses is a system that doesn't exist Act as the internal subject matter expert and escalation point for systems and process questions Support with other responsibilities and projects as required Qualifications 5+ years of experience in revenue operations, GTM systems, or sales operations in a B2B SaaS environment Hands-on CRM expertise. You've architected a CRM from the ground up, not just used it. HubSpot experience and certifications are a plus. Strong understanding of how CRM integrates across the modern revenue stack, from prospecting and enrichment through conversation intelligence and CS tooling Proven ability to translate business requirements into scalable systems and process solutions Comfortable in an ambiguous, fast-paced environment. We're growing quickly, and things change every day Ability to manage multiple projects simultaneously, establishing new processes while streamlining existing ones Strategic thinker who is also execution-oriented. Comfortable operating at altitude and in the weeds in the same week Bias for action and strong opinions held loosely. You bring a point of view to every conversation --- Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/ashby%3Aethyca%3Afec826d7-ba18-4f5e-a9ea-eab01e480b9d and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.