# Head of Performance Marketing at ether.fi > Onsite · United States · Director+ · Other · open. Source: https://alderhq.app/jobs/ashby%3Aether.fi%3Ac8f8ad85-c75e-4667-bf85-4c25a30bb4ef (read 2026-11-04). ## Facts (observed) - Company: [ether.fi](https://alderhq.app/companies/ether-fi) - Location text: Cayman; Denver; Dubai; New York - Where it can be done from (inferred): Onsite · United States (evidence: "Location: Cayman; Denver; Dubai; New York") - Posted: 2026-10-27 (8 days ago) - First seen by alder: 2026-11-02 · last verified: 2026-11-04 - Reposted: 0 times · edited: 0 times - Apply on the employer's site: https://jobs.ashbyhq.com/ether.fi/c8f8ad85-c75e-4667-bf85-4c25a30bb4ef ## Pay and sponsorship - Posted pay: not posted - Market band for similar posted roles (Denver, n 59): p25 $177k, median $213k, p75 $249k ## Description (the employer's text) ### About us ether.fi is one of the largest crypto companies in the world. We have over $10B in assets under management and a team of around 50. We've been profitable since day one and are focused on building real consumer applications. The future we envisage is true on-chain banking. Our current products, Stake, Liquid and Cash, let users earn yield across a range of DeFi strategies and spend their assets in the real world with our cards. You can view public analytics on Dune for Cash and Stake. ### Position overview We're looking for a Head of Performance Marketing to own how ether.fi acquires users. You'll run paid ads, SEO and AEO (answer engine optimization: getting ether.fi recommended by AI assistants like ChatGPT and Perplexity), and you'll be judged on one thing: active users at a cost that works. ### What you'll do Own paid acquisition end to end: channel mix, creative, targeting, bidding and budget Build and run our SEO and AEO programs Source and manage UGC (user-generated content) creators to produce ad creative at volume Set up the tracking and reporting that ties spend to active users, by channel and by cohort Cut what doesn't work quickly and scale what does ### What we are looking for 2+ years of hands-on performance marketing experience You've run SEO, AEO and paid ads yourself, not only managed people who did Ideally you've done this in-house at a fintech; agency experience is fine too A data background: you're comfortable pulling and analyzing your own numbers Drive, willingness to work hard and go the extra mile. We are a highly ambitious, driven team with audacious goals, and we work very hard to make them a reality Plus if you've run UGC programs Crypto experience is not required ### Perks and benefits Competitive salary, performance-based incentives, and token allocation grant Opportunity to work on multi-billion dollar products as part of a small team Health, dental, and vision insurance plans Global team with opportunity for travel and working out of our 4 offices around the world 4 weeks work from anywhere Exciting company events and team-building off-sites --- Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/ashby%3Aether.fi%3Ac8f8ad85-c75e-4667-bf85-4c25a30bb4ef and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.