# Product Marketing Lead at DriveWealth > United States · Staff · Other · open. Source: https://alderhq.app/jobs/ashby%3Adrivewealth%3A337b0e6c-2d59-4f74-9ee2-7135e4e56d69 (read 2026-11-04). ## Facts (observed) - Company: [DriveWealth](https://alderhq.app/companies/drivewealth) - Location text: Office - NYC - Where it can be done from (inferred): United States (evidence: "Location: Office - NYC") - Posted: 2026-10-29 (6 days ago) - First seen by alder: 2026-11-02 · last verified: 2026-11-04 - Reposted: 0 times · edited: 0 times - Apply on the employer's site: https://jobs.ashbyhq.com/drivewealth/337b0e6c-2d59-4f74-9ee2-7135e4e56d69 ## Pay and sponsorship - Posted pay: not posted - Market band for similar posted roles (New York, n 320): p25 $157k, median $188k, p75 $220k ## Description (the employer's text) ### About Us DriveWealth is on a mission to make investing easier. We believe access to financial markets shouldn’t be limited by geography, wealth, or legacy systems. Our API-based platform empowers partners to offer seamless investing and trading experiences to clients worldwide, with US equities, ETFs, mutual funds, fixed income, options, and fractional shares. Our culture blends the pace and agility of a fintech start-up with the stability and discipline of Wall Street. We encourage creativity and experimentation while holding ourselves to institutional-grade execution and compliance. Join us and help build the future of global investing! ### About the Role As a Product Marketing Lead, you’ll help shape how our products are understood, valued, and adopted in the market. You’ll turn customer needs, market insights, and product capabilities into clear, compelling stories that connect with customers and support business growth. In this highly collaborative role, you’ll work closely with Product, Sales, and Marketing, and Customer Success to bring products to market, strengthen our competitive position, and equip customer-facing teams with the tools they need to succeed. You’ll have the opportunity to influence product strategy, champion the customer perspective and see your work directly contribute to engagement and adoption. ### What You’ll Do ### Manage Product Launches Own go-to-market plans from kickoff through post-launch, including timelines, milestones, and success metrics Lead cross-functional launch teams and keep Product, Sales, Marketing, and Customer Success aligned Define launch tiers and tailor launch activities to the size and strategic importance of each release ### Shape Product Positioning and Messaging Develop and own positioning, value propositions, and messaging frameworks for each product Define target audiences, buyer personas, and key use cases Translate technical capabilities into clear, customer-focused benefits ### Bring Market and Customer Insights to the Business Conduct customer interviews, surveys, and win/loss analyses to understand needs, motivations, and buying decisions Synthesize research into clear insights and recommendations for leadership and cross-functional partners Identify market trends, emerging opportunities, and unmet customer needs ### Drive Product Adoption Partner with Customer Success and Marketing to design onboarding, education, and feature-adoption campaigns Identify barriers to adoption and develop strategies to increase usage and customer value Create resources such as guides, tutorials, release notes, and customer announcements ### Content Development and Marketing Campaigns Create compelling content such as case studies, blog posts, white papers, webinars, and product videos Partner with Marketing to plan and execute integrated campaigns that support product goals Collaborate with design, content, and demand generation teams to produce high-quality asset ### You Bring 5+ years of experience in product marketing, product management, marketing, sales enablement or Exceptional written and verbal skills, with the ability to make complex ideas clear and engaging Experience with market research, competitor analysis, and customer insight gathering Proven ability monitoring competitive offerings, positioning, and go-to-market strategies A collaborative approach and the ability to build strong relationships across teams Experience creating presentations, sales materials, and other marketing content Familiarity turning technical product capabilities into customer-focused value propositions A strong customer mindset, with the ability to connect business goals to meaningful customer outcomes Strong analytical, organizational, and project management skills ### Location This role is open to candidates in the following locations: New York City, NY - Hybrid This role is expected to come into the office on a cadence set by the Hiring Manager/Team. If you're not based in one of the locations listed above, this role is not a fit, and we cannot accommodate remote work outside these locations. --- Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/ashby%3Adrivewealth%3A337b0e6c-2d59-4f74-9ee2-7135e4e56d69 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.