About Us

DriveWealth is on a mission to make investing easier. We believe access to financial markets shouldn’t be limited by geography, wealth, or legacy systems. Our API-based platform empowers partners to offer seamless investing and trading experiences to clients worldwide, with US equities, ETFs, mutual funds, fixed income, options, and fractional shares.

Our culture blends the pace and agility of a fintech start-up with the stability and discipline of Wall Street. We encourage creativity and experimentation while holding ourselves to institutional-grade execution and compliance. Join us and help build the future of global investing!

About the Role

As a Product Marketing Lead, you’ll help shape how our products are understood, valued, and adopted in the market. You’ll turn customer needs, market insights, and product capabilities into clear, compelling stories that connect with customers and support business growth.

In this highly collaborative role, you’ll work closely with Product, Sales, and Marketing, and Customer Success to bring products to market, strengthen our competitive position, and equip customer-facing teams with the tools they need to succeed. You’ll have the opportunity to influence product strategy, champion the customer perspective and see your work directly contribute to engagement and adoption.

What You’ll Do

Manage Product Launches

Own go-to-market plans from kickoff through post-launch, including timelines, milestones, and success metrics

Lead cross-functional launch teams and keep Product, Sales, Marketing, and Customer Success aligned

Define launch tiers and tailor launch activities to the size and strategic importance of each release

Shape Product Positioning and Messaging

Develop and own positioning, value propositions, and messaging frameworks for each product

Define target audiences, buyer personas, and key use cases

Translate technical capabilities into clear, customer-focused benefits

Bring Market and Customer Insights to the Business

Conduct customer interviews, surveys, and win/loss analyses to understand needs, motivations, and buying decisions

Synthesize research into clear insights and recommendations for leadership and cross-functional partners

Identify market trends, emerging opportunities, and unmet customer needs

Drive Product Adoption

Partner with Customer Success and Marketing to design onboarding, education, and feature-adoption campaigns

Identify barriers to adoption and develop strategies to increase usage and customer value

Create resources such as guides, tutorials, release notes, and customer announcements

Content Development and Marketing Campaigns

Create compelling content such as case studies, blog posts, white papers, webinars, and product videos

Partner with Marketing to plan and execute integrated campaigns that support product goals

Collaborate with design, content, and demand generation teams to produce high-quality asset

You Bring

5+ years of experience in product marketing, product management, marketing, sales enablement or

Exceptional written and verbal skills, with the ability to make complex ideas clear and engaging

Experience with market research, competitor analysis, and customer insight gathering

Proven ability monitoring competitive offerings, positioning, and go-to-market strategies

A collaborative approach and the ability to build strong relationships across teams

Experience creating presentations, sales materials, and other marketing content

Familiarity turning technical product capabilities into customer-focused value propositions

A strong customer mindset, with the ability to connect business goals to meaningful customer outcomes

Strong analytical, organizational, and project management skills

Location

This role is open to candidates in the following locations: New York City, NY - Hybrid

This role is expected to come into the office on a cadence set by the Hiring Manager/Team.

If you're not based in one of the locations listed above, this role is not a fit, and we cannot accommodate remote work outside these locations.