# Social Media Manager at The Design Rules Company > Hybrid · United States · Manager · Other · open. Source: https://alderhq.app/jobs/ashby%3Adesignrulesco%3A36cd82fd-7248-4c34-8e5d-83a57986c4b4 (read 2026-11-14). ## Facts (observed) - Company: [The Design Rules Company](https://alderhq.app/companies/the-design-rules-company) - Location text: New York City - Where it can be done from (inferred): Hybrid · United States (evidence: "Location: New York City") - Posted: 2026-10-27 (17 days ago) - First seen by alder: 2026-11-02 · last verified: 2026-11-13 - Reposted: 0 times · edited: 0 times - Apply on the employer's site: https://jobs.ashbyhq.com/designrulesco/36cd82fd-7248-4c34-8e5d-83a57986c4b4 ## Pay and sponsorship - Posted pay: $65k–$90k per year (from the listing's pay field) - Market band for similar posted roles (New York, n 1609): p25 $105k, median $140k, p75 $172k ## Description (the employer's text) ### Create the visual storytelling for a city focused design brand. ### About Us We are a product design company with a small team, focused on transit systems and cities. Our flagship product, Metroboard, is a walnut and aluminum art piece that shows live train movement through the city. We are especially rooted in New York, where most of our community and customers are, but the work is about cities broadly. We focus on form through function and the curiosity, recognition, and wonder of seeing something familiar reframed. ### Role overview This role is for someone with great taste and great video production skills who can turn urban culture into consistent, cool, short-form content. You will be responsible for creating and posting social content across TikTok, Instagram, and YouTube, building narrative threads around the product, and shaping how the brand shows up online. This is a high-output, creative execution role. It requires strong instincts for what resonates and the ability to ship quickly and improve quickly through iteration. ### What you will do You will film, edit, and publish short-form video content in New York, often around our product line, city environments, and everyday transit life and stories. You will organize and lead media shoots, including directing team members on camera and appear on camera when necessary. You will develop recurring content formats, narrative hooks, and visual styles that help our pieces feel contemporary with city and digital life. You will engage with comments, messages, and community goings-on online. You will collaborate closely with our Creative team to align visuals and storytelling. You will travel to other major U.S. cities that we offer Metroboards for such as Boston, Chicago, Washington, D.C., Los Angeles, and San Francisco. In the future, international travel will be required as we expand our offerings. ### What we are looking for Strong intuition for TikTok, Reels, and internet-native storytelling Comfort filming in NYC environments Taste for urban aesthetics, design objects, and city life Ability to work independently without heavy direction Speed, initiative, and consistency in video work Willingness to experiment and iterate quickly Comfort being on-camera ### Application instructions No need for a formal cover letter! Instead, please send: A short note on why cities, design, or transit interest you A portfolio or 2–4 examples of content you have created ### Benefits & Perks We've got the basics and then some! Fully covered Gold-tier health, vision, and dental insurance (PPO). Monthly MTA transit subsidy (we cover your subway fare!) Paid domestic and international work travel Flexible work structure & unlimited PTO --- Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/ashby%3Adesignrulesco%3A36cd82fd-7248-4c34-8e5d-83a57986c4b4 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.