# VP, Sales Engineering - EMEA at Ddn > Hybrid · United Kingdom · Director+ · Other · open. Source: https://alderhq.app/jobs/ashby%3Addn%3A55e6e1fa-8b2b-4047-b00d-3dd2b973db97 (read 2026-11-04). ## Facts (observed) - Company: [Ddn](https://alderhq.app/companies/ddn) - Location text: London Office - Where it can be done from (inferred): Hybrid · United Kingdom (evidence: "Location: London Office") - Posted: 2026-10-13 (22 days ago) - First seen by alder: 2026-11-02 · last verified: 2026-11-04 - Reposted: 0 times · edited: 0 times - Apply on the employer's site: https://jobs.ashbyhq.com/ddn/55e6e1fa-8b2b-4047-b00d-3dd2b973db97 ## Pay and sponsorship - Posted pay: not posted - Market band for similar posted roles (London, n 25): p25 £109k, median £163k, p75 £193k ## Description (the employer's text) The Area Vice President, Sales Engineering — EMEA is a transformational executive role responsible for building, leading, and scaling DDN’s most critical customer-facing technical organization across the EMEA region. This leader sets the vision and standard for Sales Engineering excellence, drives a culture of accountability and continuous development, and partners at the highest levels of Sales, Product, Marketing, and Engineering to align technical strategy with business outcomes. The AVP SE is not just a manager of managers — this is an organizational architect. The right candidate will be a people-first leader who attracts exceptional talent, retains and grows the team already in place, and transforms how Sales Engineering operates at DDN: from metrics and KPIs to culture, coaching, and cross-functional influence. This leader will be accountable for region-wide technical execution across enterprise, Higher Education, Federal, HPC, and regulated-industry customers. ### KEY RESPONSIBILITIES ### Executive Leadership & Organizational Strategy Own the vision, strategy, and execution of DDN’s Sales Engineering function across the EMEA region, spanning multiple sub-regions and market segments. Lead through an active organizational and cultural transformation — setting a new standard for how the SE team operates, collaborates, and delivers. Define and enforce a culture of accountability, where commitments are clear, performance is measured, and outcomes are owned at every level of the team. Build a team-oriented environment that values collaboration over individual heroics, and where every SE understands how their work contributes to shared revenue and customer success goals. Model and reinforce a positive, high-performance culture that people want to join and stay a part of. ### Talent: Attract, Retain & Develop Develop and execute a recruiting strategy that consistently attracts top-tier Sales Engineering talent across the EMEA region— building DDN’s reputation as a destination for great technical leaders. Retain and invest in the current team: identify high-potential individuals, build personalized development plans, and create visible career pathways within the SE organization. Lead a structured onboarding and enablement program that accelerates time-to-productivity for new hires. Conduct regular 1:1s, coaching sessions, and performance reviews that are substantive, forward-looking, and developmental — not administrative. Champion internal mobility and promotion from within as a primary talent strategy. ### KPIs, Metrics & Operational Rigor Design and implement a comprehensive KPI framework for the EMEA SE organization, covering technical win rates, POC conversion, deal cycle contribution, customer satisfaction, and team productivity. Establish regular operating cadences — weekly team reviews, monthly business reviews, quarterly planning — that keep the organization aligned, informed, and accountable. Build dashboards and reporting mechanisms that give Sales and executive leadership real-time visibility into SE performance across the region. Drive continuous improvement by analyzing performance data, identifying gaps, and executing corrective initiatives with clear ownership and timelines. Ensure initiatives are executed fully and measured rigorously — from launch through adoption and outcome verification. ### Cross-Functional Leadership & Influence Serve as the primary executive bridge between Sales Engineering and Sales, Product Management, Engineering, Marketing, and Professional Services — communicating clearly and influencing effectively at all levels. Act as the authoritative voice of the EMEA field to Product and Engineering: translating customer and competitive intelligence into actionable roadmap input. Partner with Sales leadership on pipeline strategy, deal qualification, and forecast accuracy — ensuring SE resources are aligned to highest-value opportunities. Drive alignment between SE, Professional Services, and Support to ensure seamless customer experience from pre-sales through deployment and expansion. --- Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/ashby%3Addn%3A55e6e1fa-8b2b-4047-b00d-3dd2b973db97 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.