About CertifyOS

CertifyOS is building the data infrastructure that powers modern healthcare.

Today, healthcare organizations rely on fragmented and outdated provider data. This creates unnecessary administrative work, regulatory risk, and higher costs across the system. We’re solving that problem.

Our API-first platform automates provider licensing, enrollment, credentialing, and network monitoring by connecting directly to hundreds of primary data sources. We help healthcare organizations maintain accurate, compliant, and reliable provider networks at scale.

Our vision is simple: One API. One provider ID. Frictionless provider data.

We’re backed by leading investors and built by a team with deep experience in provider data systems. At CertifyOS, we value authenticity, accountability, collaboration, results, and openness to feedback. We’re building a high-ownership team focused on solving real infrastructure problems that impact millions of patients.

About the role

We are seeking a Senior Manager of Brand Marketing to own Certify's brand presence, content output, and audience-building channels end-to-end. This is a high-impact, creative-meets- strategic role for someone who can simultaneously build a cohesive brand identity and operatethe full content engine that brings it to life — from thought leadership to LinkedIn, events,podcasts, employer brand, and corporate communications.

You will help define how Certify shows up in the market — shaping perception among healthplan buyers, potential hires, and industry stakeholders. This role requires equal parts brandvision and content discipline. You will own the editorial calendar, manage all owned channels,and ensure every piece of content is consistent, compelling, and connected to businessobjectives.

What you'll do

1. Brand Development & Identity

Steward Certify's brand identity — including voice, tone, visual language, and positioning ensuring consistency across all internal and external touchpoints.

Maintain and help evolve the living brand guidelines system — covering written style, design standards, messaging hierarchies, and channel-specific adaptations.

Lead periodic brand audits to evaluate consistency, resonance, and market perception, using findings to evolve the brand as Certify grows.

Partner with Product Marketing and leadership to ensure brand positioning is tightly integrated with Certify's market strategy and competitive narrative.

2. Content Strategy & Production

Own the master content strategy and editorial calendar, ensuring all content reinforces CertifyOS’ brand narrative, category POV, campaign priorities, and audience insights across channels.

Develop distinctive thought leadership that translates market trends, customer pain points, regulatory pressure, and product strategy into compelling content for health plan executives and provider operations leaders.

Lead the creation of high-quality content across articles, blogs, LinkedIn, newsletters, video scripts, webinars, event presentations, white papers, contributed industry pieces, and sales enablement assets.

Build a repeatable content production engine using AI tools, internal SMEs, customer insights, and external partners to scale output without sacrificing quality, originality, or editorial rigor.

Partner with Marketing, BD, Product, Customer Success, and the executive team to ensure content directly supports pipeline creation, customer education, product launches, events, and market authority.

3. Owned Channels: Podcast, LinkedIn & Newsletter

Own and operate Certify's podcast — from guest strategy and topic selection to production workflow, episode publishing, and audience growth.

Drive Certify's LinkedIn presence as a brand-building channel — developing a content cadence, growing follower engagement, and managing both company page and executive ghostwriting programs.

Build and grow Certify's owned newsletter — developing the editorial voice, subscriber growth strategy, and content rhythm that turns subscribers into advocates.

Track channel-level performance metrics and use data to continuously optimize content type, frequency, and distribution strategy.