Head of Product Marketing
About CertifyOS
CertifyOS is building the data infrastructure that powers modern healthcare.
Today, healthcare organizations rely on fragmented and outdated provider data. This creates unnecessary administrative work, regulatory risk, and higher costs across the system. We’re solving that problem.
Our API-first platform automates provider licensing, enrollment, credentialing, and network monitoring by connecting directly to hundreds of primary data sources. We help healthcare organizations maintain accurate, compliant, and reliable provider networks at scale.
Our vision is simple: One API. One provider ID. Frictionless provider data.
We’re backed by leading investors and built by a team with deep experience in provider data systems. At CertifyOS, we value authenticity, accountability, collaboration, results, and openness to feedback. We’re building a high-ownership team focused on solving real infrastructure problems that impact millions of patients.
About the role
We are seeking a Head of Research, Competitive Intelligence & Product Marketing to own market intelligence, pricing strategy, product portfolio optimization, and go-to-market execution for Certify's Provider Data Management platform. This is a high-impact, cross-functional role at the intersection of strategy, data, and commercialization — built for someone who can turn raw market signals into clear, revenue-driving decisions and translate those decisions into compelling market narratives that move buyers.
You will be the connective tissue between what the market demands and how Certify goes to market — owning not just the intelligence and strategy, but the activation of that strategy through product marketing, sales enablement, and positioning. This role is as much about execution as it is about insight.
About the role
We are seeking a Head of Product Marketing to own market intelligence, pricing strategy, product portfolio optimization, and go-to-market execution for Certify's Provider Data Management platform. This is a high-impact, cross-functional role at the intersection of strategy, data, and commercialization — built for someone who can turn raw market signals into clear, revenue-driving decisions and translate those decisions into compelling market narratives that move buyers.
You will be the connective tissue between what the market demands and how Certify goes to market — owning not just the intelligence and strategy, but the activation of that strategy through product marketing, sales enablement, and positioning. This role is as much about execution as it is about insight.
What you'll do
1. Competitive Intelligence & Market Research
Own end-to-end competitive intelligence for the Provider Data Management (PDM) space — tracking competitor positioning, product roadmaps, pricing moves, and win/loss patterns.
Build and maintain a continuous market monitoring system — synthesizing signals from analyst reports, customer interviews, sales conversations, and public filings into a living intelligence database.
Deliver weekly, monthly, and quarterly market reports with clear insights and recommended actions for product, sales, and leadership — including building AI-driven architecture to automate reporting workflows.
Conduct regular primary research (customer interviews, prospect calls, win/loss debriefs) to pressure-test hypotheses and surface ground-truth insights that secondary research can't provide.
2. Pricing Strategy & Revenue Optimization
Develop and own Certify's pricing strategy across all products and segments — balancing customer value, competitive dynamics, and revenue growth objectives.
Model pricing scenarios for new products, expansions, and enterprise deals — providing finance and sales with clear pricing frameworks that maximize deal velocity without leaving revenue on the table.
Design and test pricing experiments (e.g., value-based vs. usage-based models) informed by customer willingness-to-pay data, cohort analysis, and market benchmarks.