# Product Marketing Manager, Growth at Arca > Onsite · United States · Manager · Other · open. Source: https://alderhq.app/jobs/ashby%3Aarca%3A5c89d4e7-d57c-463c-bddd-0fc77fd71c87 (read 2026-11-09). ## Facts (observed) - Company: [Arca](https://alderhq.app/companies/arca) - Location text: New York - Where it can be done from (inferred): Onsite · United States (evidence: "Location: New York") - Posted: 2026-10-27 (13 days ago) - First seen by alder: 2026-11-04 · last verified: 2026-11-07 - Reposted: 0 times · edited: 0 times - Apply on the employer's site: https://jobs.ashbyhq.com/arca/5c89d4e7-d57c-463c-bddd-0fc77fd71c87 ## Pay and sponsorship - Posted pay: $150k–$200k per year (from the listing's pay field) - Market band for similar posted roles (New York, n 1079): p25 $120k, median $150k, p75 $178k ## Description (the employer's text) “If I had asked people what they wanted, they would have said faster horses.” Henry Ford… Or possibly cruise ship designer John McNeece musing about Ford’s customers for a 1999 article published in “The Cruise Industry News Quarterly.” Either way, the idea is entirely valid. Prospects and customers can have a really great understanding of their pain points (we’re going too slow) without being able to imagine a perfect solution (this horse should go much faster). Arca is hiring our first Product Marketing Manager to help solve these critical problems: deeply understanding our clients, communicating our solutions, and building a brand that resonates. ### The role You’ll shape how people understand Arca and why they choose us. This is an individual contributor role on our Growth Marketing team for someone who can turn deep customer understanding into clear segmentation, sharp positioning, and messaging that works everywhere a prospect or client meets us: an ad, a nurture email, a seminar, an advisor’s proposal, or a friend’s recommendation. Most of the role is core product marketing: segmentation, personas, positioning, competitive context, advisor enablement, and launches. You’ll also work on customer marketing: helping our clients’ experiences become the stories, testimonials, reviews, and referrals that bring the next client to us. You’ll report to our Head of Growth and work closely with advisors, our product and engineering teams, design, and compliance. ### What you’ll do ### Define who we serve and why they choose us Develop and maintain Arca’s segmentation and persona model, covering life stage, financial situation, and the moments that bring someone to an advisor, such as retirement, a liquidity event, or the sale of a business. Build positioning and messaging by segment, grounded in pain points, buying cycles, and competitive context. Make the value of advice tangible. Help prospects see what a fee-only fiduciary does across investments, taxes, estate, and planning, beyond portfolio returns. Maintain a thorough view of the competitive landscape, including direct and non-traditional competitors. ### Equip our advisors Build, review, and supplement the materials advisors use with prospects: pitch narratives, proposal frameworks, one-pagers, objection handling, and competitive guides. Spend time with advisors, listen to client conversations, and bring what you learn back into our positioning, marketing, and product plans. ### Turn client experiences into growth Build and run Arca’s client story, testimonial, and review programs, in close partnership with advisors and compliance. Steer the system that makes referrals easy for clients and advisors. Advisors maintain great relationships with our clients; we want to make referrals simple and natural. Provide input on client appreciation and client events. ### Shape the client journey Partner with our product and engineering teams on the messaging across the lead and client lifecycle: first inquiry, nurture, booking, onboarding, and beyond. Help design and test what moves people to their next step, from the content of a nurture sequence to how we follow up after a first meeting. Measure messaging and programs by their effect on qualified prospects and new clients, not opens and clicks. Bring the voice of the client into product decisions. ### Launch what we build Lead go-to-market for client-facing product launches. Keep messaging consistent across the website, paid media, email, direct mail, and advisor materials. Work closely with compliance on positioning, testimonials, and referrals, starting at the brief stage. ### About Arca Arca is a wealth management firm built from the ground up with AI. Most people get financial advice that's reactive: an annual check-in, a plan that's a document instead of a living thing, a relationship where you're one of three hundred clients your advisor is trying to remember. We think that's backwards. The kind of service that used to require a team of specialists behind you, the kind that makes you feel like the only person in the room, should be available to far more than the ultra-wealthy. --- Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/ashby%3Aarca%3A5c89d4e7-d57c-463c-bddd-0fc77fd71c87 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.