# Product Marketing Manager at Perchwell > Hybrid · United States · Manager · Other · open. Source: https://alderhq.app/jobs/ashby%3APerchwell%3Aa0ea5584-8dde-4dc3-8cb1-d7cb08bcbd0f (read 2026-11-04). ## Facts (observed) - Company: [Perchwell](https://alderhq.app/companies/perchwell) - Location text: New York Office - Where it can be done from (inferred): Hybrid · United States (evidence: "Location: New York Office") - Posted: 2026-10-20 (15 days ago) - First seen by alder: 2026-11-02 · last verified: 2026-11-03 - Reposted: 0 times · edited: 0 times - Apply on the employer's site: https://jobs.ashbyhq.com/Perchwell/a0ea5584-8dde-4dc3-8cb1-d7cb08bcbd0f ## Pay and sponsorship - Posted pay: not posted - Market band for similar posted roles (New York, n 880): p25 $125k, median $152k, p75 $180k ## Description (the employer's text) ### Who We Are Perchwell is the modern real estate listings platform built for agents to search smarter, collaborate better, and close deals faster. We are building the future of residential real estateʼs critical listings infrastructure: a platform where market research and client collaboration converge. Our modern architecture enables continuous innovation at a pace legacy systems cannot match, with AI-powered features and mobile-first capabilities designed for how agents actually work. As consumer expectations and technology evolve, Perchwell remains focused on our core vision: empowering real estate professionals with the most intelligent, data-driven, and connected platform in the industry. Backed by leading venture capital firms including Lux Capital and Founders Fund, along with strategic partnerships with some of the country's top Multiple Listing Services (MLSs), Perchwell represents the first major new platform to enter the listings technology market in decades. This unique combination of institutional investment and deep industry alignment provides both the resources and market validation needed to transform the multi-trillion dollar residential real estate industry. ### The role We are hiring a Product Marketing Manager to bring Perchwell's product to market (GTM). You will influence the positioning and messaging for our product, specializing in the product and customer launches that put each release in front of Executive leadership, staff, and real estate agents, and the communication programs that move thousands of real estate agents onto the Perchwell platform. You will execute product and customer launches, run the launch calendar, and build the systems that let a small team ship at the pace the product does. Perchwell releases to every customer at once and ships continuously, so product launches are a steady stream rather than a few big moments a year. Each release needs messaging that is accurate for the people who run Multiple Listings Services (MLS) and useful to the agents who use our product, along with the assets that drive adoption. The launch process has to be systematic for this to work, and you will grow into owning it end to end, from the roadmap conversation with Product through go-live and the post-launch read on adoption. Customer launches are the second half of the job. When an MLS moves its membership onto Perchwell, the transition runs over several months. You would build each communication plan with the MLS and our Customer Success team, write what goes out, and carry what you learn into the next one. We strive to build a systematic marketing team enabled by AI, and the right candidate for this role should be eager to learn and implement AI as a core component of the role. The marketing team implements a shared library of skills, knowledge, and workflows, and we expect this person to extend it. Every recurring step in a launch is a candidate for a system that produces a reviewable first draft in minutes, and you would build and maintain those systems so the team's output keeps up with the product's release pace. This role will report into the Product Marketing Lead. This is a hands-on role for someone who combines strong writing, product judgment, and the organizational discipline to keep several launches moving at once, and who is eager to build the function as we grow quickly. ### What you will do ### Product launches and communication Run the launch cadence for each release: the brief, the asset checklist, the timeline, and go-live, with Product and Customer Success inputs tracked and chased. Write the positioning and messaging for each product area, from Search and Add/Edit to Client Collaboration, Reports and Analytics, Admin, and Mobile, and keep the messaging source of truth current. Produce the launch assets: release messaging, help center articles and updates, Intercom macros for the support team, MLS staff enablement briefs, member emails, What's New entries, and in-app messages. Turn a technical capability into what an agent, an MLS admin, or an MLS CEO can now do, in their words. --- Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/ashby%3APerchwell%3Aa0ea5584-8dde-4dc3-8cb1-d7cb08bcbd0f and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.