# Digital Marketing Manager at Payscale > Remote · United States · Manager · Other · open. Source: https://alderhq.app/jobs/ashby%3APayscale%3A1e83a75b-b005-41a8-9a08-adbbd47eadbd (read 2026-11-10). ## Facts (observed) - Company: [Payscale](https://alderhq.app/companies/payscale) - Location text: Remote-United States - Where it can be done from (inferred): Remote · United States (evidence: "Location: Remote-United States") - Posted: 2026-10-30 (11 days ago) - First seen by alder: 2026-11-07 · last verified: 2026-11-08 - Reposted: 0 times · edited: 0 times - Apply on the employer's site: https://jobs.ashbyhq.com/Payscale/1e83a75b-b005-41a8-9a08-adbbd47eadbd ## Pay and sponsorship - Posted pay: $85k–$128k per year (from the listing's pay field) - Market band for similar posted roles (United States, n 7510): p25 $85k, median $133k, p75 $170k ## Description (the employer's text) ### About Payscale Payscale is the pioneer of compensation intelligence, helping organizations make smarter pay decisions that drive business performance. For more than 20 years, Payscale has combined trusted market data with AI-powered technology to deliver actionable insights that turn pay from a cost into a catalyst for growth. The Payscale Intelligence Cloud portfolio of solutions — Ascent, JobNav, and Paycycle — empower top companies and businesses like Cintas, Leidos, Chipotle, Ohio State University, and TJX Companies. Create confidence in your compensation. Payscale. To learn more, visit www.payscale.com. ### Job Summary Payscale is looking for a Digital Marketing Manager who lives and breathes website performance. This is a hands-on role that owns how our marketing website attracts visitors, engages them once they arrive, and converts them into pipeline — through search strategy, performance monitoring, and AI-accelerated analysis. You will be the primary owner of top-of-funnel web performance — turning search, traffic, and engagement data into insights, prioritizing the highest-impact optimizations, and using AI tools to move faster than manual analysis allows. You're equally comfortable auditing technical SEO, diagnosing why a page underperforms for a specific traffic source or persona, and using AI to accelerate both. This is a growth-oriented web performance role for someone who wants to own outcomes across the full attract-engage-convert arc. ### What You'll Do ### Attract — Search & Visibility Own on-page and technical SEO strategy across payscale.com: keyword strategy, content structure, internal linking, site health Own our approach to AEO — how Payscale content shows up in AI-driven answer engines and adapt strategy as search behavior evolves Track rankings, organic traffic, and share of voice against competitors; surface clear, actionable insights regularly Partner with content, product marketing, and web teams so new pages are built with search visibility in mind from day one ### Engage & Convert — Site-Wide Performance & CRO Monitor the performance of key landing pages across the site regulalrly, segmented by traffic source, persona, and campaign Identify underperforming pages and diagnose the cause — messaging mismatch, wrong audience fit, friction, or technical issue Own a CRO testing roadmap, including hypothesis creation, A/B and multivariate testing, statistical analysis, and rollout of winning variants Work directly in Webflow to implement data-driven tests, updates, and optimizations Continuously optimize conversion paths across the site, contextualized by campaign, offer, channel, and page type ### Measurement, Reporting & AI-Accelerated Analysis Own web analytics and reporting for site-wide performance (GA4 + GTM) Build and maintain dashboards tracking traffic, engagement, and conversion across key pages and journeys, sitewide Use AI tools to accelerate analysis, surface insights, and speed up reporting Diagnose funnel drop-off using both quantitative data (GA4) and qualitative tools (heatmaps, session recordings) Deliver consistent reporting and recommendations to marketing leadership ### Cross-functional Collaboration Partner closely with Demand Gen, Content, Product Marketing, and Marketing Operations to translate campaign and content needs into search-visible, high-performing web experiences Help drive a more data-driven, AI-assisted way of working across the web and marketing teams ### What We're Looking For 4-6 years of experience in SEO, CRO, web analytics, or growth marketing, with a proven track record of improving organic and on-page performance Strong command of SEO tooling and technical fundamentals (Google Search Console, GA4, Ahrefs/Semrush or similar) Strong GA4 and GTM fluency — comfortable owning tagging, event tracking, and reporting Demonstrated ability to use AI tools (like Claude or similar) to accelerate analysis and reporting — not just familiarity, but active use in your current workflow Experience analyzing and optimizing site performance by traffic source, persona, or segment --- Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/ashby%3APayscale%3A1e83a75b-b005-41a8-9a08-adbbd47eadbd and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.