About Payscale

Payscale is the pioneer of compensation intelligence, helping organizations make smarter pay decisions that drive business performance. For more than 20 years, Payscale has combined trusted market data with AI-powered technology to deliver actionable insights that turn pay from a cost into a catalyst for growth. The Payscale Intelligence Cloud portfolio of solutions — Ascent, JobNav, and Paycycle — empower top companies and businesses like Cintas, Leidos, Chipotle, Ohio State University, and TJX Companies.

Create confidence in your compensation. Payscale.

To learn more, visit www.payscale.com.

Job Summary

Payscale is looking for a Digital Marketing Manager who lives and breathes website performance. This is a hands-on role that owns how our marketing website attracts visitors, engages them once they arrive, and converts them into pipeline — through search strategy, performance monitoring, and AI-accelerated analysis.

You will be the primary owner of top-of-funnel web performance — turning search, traffic, and engagement data into insights, prioritizing the highest-impact optimizations, and using AI tools to move faster than manual analysis allows. You're equally comfortable auditing technical SEO, diagnosing why a page underperforms for a specific traffic source or persona, and using AI to accelerate both.

This is a growth-oriented web performance role for someone who wants to own outcomes across the full attract-engage-convert arc.

What You'll Do

Attract — Search & Visibility

Own on-page and technical SEO strategy across payscale.com: keyword strategy, content structure, internal linking, site health

Own our approach to AEO — how Payscale content shows up in AI-driven answer engines and adapt strategy as search behavior evolves

Track rankings, organic traffic, and share of voice against competitors; surface clear, actionable insights regularly

Partner with content, product marketing, and web teams so new pages are built with search visibility in mind from day one

Engage & Convert — Site-Wide Performance & CRO

Monitor the performance of key landing pages across the site regulalrly, segmented by traffic source, persona, and campaign

Identify underperforming pages and diagnose the cause — messaging mismatch, wrong audience fit, friction, or technical issue

Own a CRO testing roadmap, including hypothesis creation, A/B and multivariate testing, statistical analysis, and rollout of winning variants

Work directly in Webflow to implement data-driven tests, updates, and optimizations

Continuously optimize conversion paths across the site, contextualized by campaign, offer, channel, and page type

Measurement, Reporting & AI-Accelerated Analysis

Own web analytics and reporting for site-wide performance (GA4 + GTM)

Build and maintain dashboards tracking traffic, engagement, and conversion across key pages and journeys, sitewide

Use AI tools to accelerate analysis, surface insights, and speed up reporting

Diagnose funnel drop-off using both quantitative data (GA4) and qualitative tools (heatmaps, session recordings)

Deliver consistent reporting and recommendations to marketing leadership

Cross-functional Collaboration

Partner closely with Demand Gen, Content, Product Marketing, and Marketing Operations to translate campaign and content needs into search-visible, high-performing web experiences

Help drive a more data-driven, AI-assisted way of working across the web and marketing teams

What We're Looking For

4-6 years of experience in SEO, CRO, web analytics, or growth marketing, with a proven track record of improving organic and on-page performance

Strong command of SEO tooling and technical fundamentals (Google Search Console, GA4, Ahrefs/Semrush or similar)

Strong GA4 and GTM fluency — comfortable owning tagging, event tracking, and reporting

Demonstrated ability to use AI tools (like Claude or similar) to accelerate analysis and reporting — not just familiarity, but active use in your current workflow

Experience analyzing and optimizing site performance by traffic source, persona, or segment